Title - Don’t do the work, design the work Tags - businesssystems doing decisonmaking design delegation
Four D’s of business:
- Doing
- Deciding
- Delegating
- Designing
By default, we tend to stay in the role of doing.
To grow a business, you need to move into the role of designing.
When you’re stuck doing, you don’t have time for designing.
Designing means implementing the ideas and innovations that evolve your business. Workflows and next steps; not invoices and calendars.
The designer role is far more valuable.
Analogy:
You are the coach of a football team; your employees are the players. If you play, you won’t have time to develop strategy and tactics.
To move into the role of designer, employ other people to do the deciding and doing. You can then delegate both the decision-making and the doing, freeing you up to do the designing (but bearing in mind that the other D’s are very important).
Invest your business resources like so:
80% on doing.
2% on deciding.
8% on delegating.
10% on designing.
Invest too much in designing and you’ll be so busy strategising that you won’t execute the strategy.
Invest all your resources in doing and you’ll go around in circles because you’ll be implementing tactics without an evolving strategy.
Here’s some about the overall purpose and role of the business owner as the designer: 202206071915.
[#michalowicz2018clockwork]: Mike Michalowicz (2018): Clockwork: Design Your Business to Run Itself, Portfolio.