Title - The owner of an unsuccessful business stays in the technician role Tags - businesssystems entrepreneurship management
We all have three different personalities that come to life as a business owner:
- The Entrepreneur
The entrepreneur is the innovator, opportunist and visionary. They are always focussed on building for the future. Always chasing new opportunities can cause chaos, but without the entrepreneur, there’d be no forward-progress.
- The Manager
The manager is pragmatic and craves order. They typically see problems to fix rather than opportunities. The entrepreneur creates new things whereas the manager organises them. Without the manager, the business could never function.
- The Technician
The technician is the doer and tinkerer who loves controlling the workflow and getting things done. They’re frustrated by the entrepreneur’s flakiness and annoyed by the manager’s meddling in her work flow, but is happy when both create more work for them to do. Without the technician, nothing would ever get done.
All three personalities are required for a business to operate successfully.
Each of us have all access to all three personalities.
A business fails when the small business owner utilises their technician personality far more than manager or entrepreneur - which is what keeps them doing rather than designing 202205311902.
[#gerber2001emyth]: Michael E. Gerber (2001): The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, HarperBus.