Title - Use metrics to track your progress Tags - metrics kpis businesssystems optimisation processes
When you’re spending more time on designing than doing (202205311902) you can use metrics to keep track of the key performance indicators of your business.
Metrics can tell you how well the systems and processes that you have in place are performing and point you in the direction of systems you can improve to produce the biggest increased result.
The easiest way to identify metrics for your business is to come up with a few for each of the ACDC model (202206011034).
For Attract, you might track: number of website visitors, number of form submissions.
For Convert: % of leads converted in the last three months.
For Deliver: frequency of purchase (which suggests how happy clients are)
For Collect: turnover per month.
You can go much deeper and go as far as tracking KPIs for individual processes, but start with high-level numbers that give you an idea of overall quality and growth.
A simple approach, if possible, is to test new approaches/process when you’re adding them to your business 202105041625. If they perform well in the test (and the test is designed well enough to extrapolate the numbers when it’s rolled out) it’s then realtively safe to assume that the individual system is performing well and you can just track the higher-level numbers.
[#michalowicz2018clockwork]: Mike Michalowicz (2018): Clockwork: Design Your Business to Run Itself, Portfolio.