Quartz 4

202106181106

2 min read

Title - Tags - callumstory

Stories to:

  • Demonstrate holes in bucket 202106152057

  • Demonstrate backend opportunity 202106152056

  • Demonstrate opportunities in backend _messaging_ [[202106152102]]

  • Demonstrate opportunities in backend _markets_ [[202106152100]]

  • Demonstrate opportunities in backend _media_ [[202106152058]]

  • Demonstrate front-end opportunity 202106152055

  • Demonstrate opportunities in front-end _messaging_ [[202106152106]]

  • Demonstrate opportunities in front-end _markets_ [[202106152104]]

  • Demonstrate opportunities in front-end _media_ [[202106152103]]

  • Demonstrate business growth (marketing) strategies 202106181138

  • Demonstrate fallacies in clients thinking 202106152054

  • Demonstrate demand for my services 202106161406

  • Demonstrate my ability 202106151825

  • Demonstrate my status and importance 202106151824

  • Demonstrate my authority 202106151823

  • Demonstrate my value 202106101229

  • Demonstrate ideas 202106151827

  • Should this come under values I want to t/g?

Purposes

Compress time and quickly establish back story 202106152048

Convey empathy 202106152049

Create bond 202106152050

Make myself human and therefore believable 202106152051

Present mindset or philosophy 202106152053

Present inconvenient truths 202106152052

Build up their self-confidence or courage 202106151831

Shame or guilt into desired action 202106152047

Teach/glorify a Value we believe in

  • E.g. the value of 'discipline'...

  •     You need stories to teach discipline

  •     You need stories to glorify discipline

Teach/glorify a Value linked to them buying what we are selling - E.g. the value of ‘self-improvement’ - If you sell info products, you need your audience to believe in investing in the value of investing in themselves of most else - Story: poor people have big TVs, rich people have big libraries

Teach/glorify a Value we want/need conformance with - Behaviours you want from them

Teach/glorify a Value contrary to their past/typical thinking - E.g. sales trainers want people to enjoy value, not fear it - Story that teaches “Every no is one step closer to the yes”

Graph View