Title - Tags - callumstory
Stories to demonstrate ideas:
- The ability & willingness to buy 202104061155
- Optimisation - 202106141144
- Opinions don’t matter; only customers get to vote, with their cheque book
- Modify aggressiveness of copy (message) to market and media
- I can write (& understand the importance of writing in) your voice/personality
- Inject your personality into copy
- Only hire copywriter’s who can write in your voice (it’s underappreciated)
- Look out for writer’s who cut and paste copy
- Three types of freelance writer - make sure you pick the right one
- The 40/40/20 rule
- Message-market-media
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Ross selling cookies at NYU dorms [[202107021019]] - Marketing is where the money is
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[[202106221142]] - Marketing math
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Retain control over marketing KPI's [[202106221142]] - It’s easier to keep a customer than get a new one
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Keeping vs losing possession in football [[202107071744]] - Systems
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Meal planning system [[202108031426]]