Title - Tags - callumstory
Story about first business “failure”:
Inciting incident
- Quit job as radiographer; time to pursue entrepreneurial dream
- Idea: sell info products to radiographers
Progressive complications
- Starting building an email list and doing market research
- Observed apathy; inherent in market - not just my products
- Is it worth continuing?
Crisis
- Already built product, website, email list, etc.
- Keep on keeping on - or trust gut and cut losses?
- Embarrassment of failure
Climax
- Sought advice from mentor on decision
- “If they don’t have the ability and willingness to buy, it’s ok if you want a hobby, but not if you want a business”
Resolution
- Got my answer: stop now; move on
Point made
- The market must have the ability and willingness to buy what you sell
- If they don’t; it’s not viable as a good business
- It’s a constant push; hard work - no leverage
[#kennedyIWW]: Dan S. Kennedy: Influential Writing Workshop.