Title - Hire at least two salespeople who know how to sell your specific service Tags - businesssystems exitstrategy selling sales recruitment
A company built to sell hires dedicated salespeople so that selling - a critical function in any business - gets taken care of without the presence of the owner.
It’s best for even the smallest company to hire at least two salespeople because:
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It creates healthy internal competition.
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It minimises risk for when someone is ill or can’t work.
But not just any salespeople!
They need to be good at selling your specific service.
Specifically, you need salespeople who are good at selling products.
That’s because a company built to sell has a single standardised service (202206032032) which is more like selling a product than a service.
Most salespeople are use consultatative selling - where they ask lots of questions to understand the customers pain - so the customer expects them to tailor the solution.
But when you offer a standardised service, you can’t (and don’t want to) customise itt, so the salespeople need to be good at convincing customers that the standard sales package is the right solution.
[#warrillow2011builttosell]: John Warrillow (2011): Built to Sell: Creating a Business That Can Thrive Without You, Portfolio.