Title - Components of a welcome to the family wow box Tags - referrals newclientorientation wowbox
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Branded box they won’t want to throw away
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Map of their “journey” around the box (tied to the theme - 202111020850)
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Something that occupies permanent physical space in their home or office
Aim for something that makes people ask “where did you get THAT?” and they are surprised by the answer. For example, a paediatric dentist gives his clients a bicycle at the end of their treatment regime. Friends of the kid obviously ask, “where did you get that?” They are surpsied to learn that their dentist gave it to them! And as a result, they go home to mom and dad and say, “Mom, George got a free bike from his dentist! Can I go there?”
- Educational materials
Your book, reports, etc. For better leverage, include more than one copy of one of more items that you want people to share with others.
- FUN stuff so it’s not too boring
[#kennedy2021referralmachine]: Dan S. Kennedy: The Ultimate No B.S. Referral Machine.