Title - How to produce the WOW effect Tags - referrals newclientorientation wowbox
To produce the “WOW effect”, a welcome to the family box should:
Always be a surprise
Never advertised as part of a paid proposition.
Exceed pre-set expectation
It should be a bigger “welcome to the family” than they’ve received from anyone else in your category of business. Ideally, a bigger and better welcome than they’ve ever received from any business.
Follow a theme
Make the box tell a story and provide a “reason why.”
An accountant, for example, might use the theme, “you’ll sleep well at night” now that I’m in your corner.
Dr. Dustin Burleson, a cosmetic dentist, uses the theme, “your journey to a radiant smile”.
Note how both of these examples are benefit-based. They sum up and reiterate the main benefit the person will receive now that they have a relatioship with the business.
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