Title - World-class violinist makes just $32 busking Tags - callumstory packaging positioning
- Joshua Bell, world-class and world-famous violinist
- Cheapest seats at sold-out concerts sell at $100
- Bell went busking - L’Enfant Plaza metro station Washington D.C. - at rush hour
- Bell was playing on a $3.5 million Stradivari violin
- Most of the commuter’s completely ignored Bell
- Only a few slowed down, glanced at him, or gave him money
- Only seven stopped and listened for a minute or more
- Bell made $32 and some change for the 45-minute performance
- When Bell is packaged as a busker, his pay and respect is consistent with a busker
- When Bell is packaged as a revered and world-class violinist - playing a multi-million-dollar instrument - he gets paid and respected as world-class violinist
Point:
- Packaging influences price more than skill, ability, quality, cost of equipment
https://www.classicfm.com/artists/joshua-bell/guides/busking-subway/
(2021): Dartboard Pricing: A Systematic Method To Increase Prices (Without Losing Clients), PsychoTactics Ltd.