Title - You have a duty to reactivate customers Tags - retention
Even inactive customers decided, at one time, that you provided them with values, benefits and advantages. That’s why they became your customer. With that being the case, you have a responsibility to reconnect them to the orignal reason they did business with you and to provide them more and more benefits. This means you have an obligation to reactivate lost customers and retain as many active customers as you possibly can.
[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be.