Title - Tags - callumstory
Stories to demonstrate opportunities in front-end messaging:
Opportunities for different/better messages
Niche-matched messages (vs 1-size-fits-all)
Biases in best customers? Segment and match message
Champions story available? Segment and match
Life event or other timing - segment and/or match message
Competitive siuation - (temporarily) segment and/or match message
Knock self off, to unconverted leads
- Peninsula “sold me” to Bright HR - 202106161431