tags - businessofcopywriting

A debilitating belief as a consultant/copywriter is: “HOW DARE YOU consult with/write copy for clients who are much more “successful” than you are?”

Answers for this are:

  1. NEVER underestimate the stupidity of the successful
  2. The absense of specialised marketing knowledge at the top
  3. Consulting about much more than who has the bigger wallet 202104121417

[#kennedyBCA]: Dan S. Kennedy: Business of Copywriting Academy.