Title - Tags - callumfascination
Be the answer to their frustrations 202111021813 by contrasting the life of your character against their life.
If your high concept is autonomy 202104091217 and your audience is made up of healthcare practice owners…
- They work 50-hour weeks; you work 10-hour weeks
- They work because they have to - patients on a list - you work because you want to
- They have to live near their practice, you live wherever you want to
Make your character someone who escaped the shackles of a job, was later enslaved by his business, and developed an organisation that serves his ideal lifestyle (demonstrated).
This should resonate with most business owner’s - including dentists, for example - because most feel enslaved like I did and want to have faith in someone that can guide them to a better lifestyle 202104061018.
[#kennedyIWW]: Dan S. Kennedy: Influential Writing Workshop. 202103261303