If You Have 5 Minutes And £0.57 Per Day Then My "Patient Recallers" Membership Will Show You How To Add...

"Maximum Appointments In Minimum Time"

"You don't have to spend a fortune, work long hours, or run yourself into the ground to grow your practice", says renegade clinic owner Callum Birch...

"All it takes is 5 minutes a day to double, triple or even quadruple your appointments (depending on the type, size and scope of your practice)."

From:
Callum P. Birch
Wednesday, January 26

Dear Friend:

May I ask you a blunt question?

Yes?

You're sure?

Ok then, here goes...

Why on earth would you want to double your patient appointments?

Seriously.

Why would you want that?

It will require more work, stress and risk.

You'll need to spend more money on advertising that may not pay off...

... work hard on marketing, perhaps late into the night after a tiring day with patients...

... and spend hours trying to make sense of Facebook Ads, SEO and Pay-Per-Click advertising.

Then, if you're successful, that's only the beginning.

Marketing never ends...

It's a constant uphill battle.

Right?

Actually, NO.

In my humble opinion...

It doesn't have to be so difficult, confusing, overwhelming, expensive, time-consuming, stressful or risky to grow a healthcare practice!

On the contrary, you can double, triple or even quadruple your appointments quickly, easily, cheaply, and for virtually no risk.

I say this with the utmost humility, because I know how it feels to be stuck doing it the hard way.

In fact, I was once on the verge of closing my practice and cutting my losses - even though it would have left my family with nearly £100,000 of debt.

The Decision That Change My Life

We were losing £2000 per month; sometimes more.

My wife and I had opened a private ultrasound clinic a few months earlier.

We started completely from scratch - no money, no patients, no reputation, no relationships, no marketing systems.

Not only were we struggling financially, we were also out of time and energy.

Maria was responsible for delivering the service. But she was also pregnant with our first child. She didn't really want to work at all, let alone work more.

Meanwhile, I really wanted to provide a nice lifestyle for my growing family, but it felt like there was a ten-ton gorilla on my shoulder's, bouncing up and down, laughing at my feeble efforts.

One day, I realised we simply couldn't go on as we were...

Something needed to change - and FAST.

No doubt, our backs were against the wall.

Ultimately, there were were two paths to choose from...

Option #1: Give up

Option #2: Fight like hell

We seriously considered the first path.

We'd been grinding away for months, with little to show for it, and our daughter was on the way.

If we closed the practice, we could sell the equipment and make arrangements to pay back the debt we'd accrued.

Maria would be free to enjoy the precious early days with our daughter, and I could focus on more profitable endeavours.

I honestly can't tell you why for sure why we didn't do that. Perhaps it was some deep inner drive to make it work. Or that we'd regret not giving it absolutely everything we had.

I don't know.

But rather than cut our losses, we chose to come out swinging.

Maria decided to focus on delivering an incredible service. And I committed to making the practice profitable, come hell or high water.

The next question was... how?

How Do You Grow A Practice When You Have No Money, No Time, and No Energy Left To Give?

I needed help.

I'd tried to do it alone, and it wasn't working. That was the reality.

That's when I decided to invest in coaching with Matt Furey.

Matt was a world champion martial artist and the first foreigner to win a world kung fu competition in China.

But I knew Matt as a multi-millionaire businessman, marketing expert, and mostly as a world-class coach.

It was a big (and risky) investment, but almost immediately, Matt got me moving in the right direction.

He helped me focus on what I wanted, rather than my circumstances... on remembering past successes instead of failures... on taking one step at a time, rather than trying to do it all at once.

With Matt's help, I got clear on exactly what I wanted to achieve. He also taught me to keep a firm grip on reality, on where I was right now, in relation to my goal.

So, with the destination and starting point in mind, I asked myself...

"How Can I Get From Where I Am To Where I Want To Be?"

The first thing I realised was that I could NOT work any more hours...

... and I couldn't possibly work any harder. I was already burnt out.

And, frankly, working long and hard hours simply hadn't produced the results I wanted.

So what was the alternative?

It's probably obvious to you, but it wasn't to me at the time.

If I was going to get from A to B, I'd needed to work smarter, not harder!

Or, as the esteemed marketing strategist Jay Abraham puts it, I had to figure out...

"How To Get Maximum Results For The Minimum Investment Of Time, Energy And Capital - At The Lowest Possible Risk."

I knew immediately that this was the antidote to the poisonous idea of working longer and harder to get better results. I'd tried that. It didn't work. So I figured - why not try the opposite?

Why not put Jay's idea into practice, and try to get to where I wanted to be, for the absolute minimum amount of effort, time and money?

The Lazy Man's Way to Practice Growth

What do you REALLY want your practice to do for you?

Do you want more money?

More time?

Greater fulfilment?

Geographic expansion?

More prestige?

For Maria and I, our primary goal was to buy a new house for our growing family. We knew how much it would cost. We knew how much money we had at the time. So we knew much we needed to make to bring the goal into reality.

Whatever your goal is - even if you're not sure yet - there are an infinite number of ways to get there using your practice as the vehicle.

For example, we had tried social media marketing, SEO, Google Ads, Facebook Ads, direct mail, email marketing, and more. Nothing was working.

Our followers, clicks and even our sales might have been growing...

... but we were losing money hand over fist.

Why?

It's not that social media, SEO and pay-per-click advertising don't "work".

The problem was that we were trying everything and succeeding at nothing!

Rather than calmly and deliberately taking one step at a time to get from A to B, we were stuck reacting frantically to our current circumstances.

Once I developed a clear vision of what I wanted, and my current reality, the steps to get from A to B (the "how") almost took care of themselves.

The biggest breakthrough in this respect was that I realised I could drop 99% of the marketing activities I was previously working on.

How come?

The answer is simple: because some marketing activities produce greater results than others, for the same investment of time, effort and money (and for less risk).

Isn't that something?

If you and I have just 1 hour to work on marketing our practice, one of us can get 10x the results of the other, simply by choosing and focusing on an activity with more leverage.

We've got the same amount of time...

We put in the same level of effort...

We have the same marketing capability...

We invest the same amount of money...

And yet...

We get wildly different results.

This means you can essentially be lazy and achieve your goals more easily than someone working their arse off on low-impact activities.

One Practice Building Approach To Rule Them All

Maria quit her job.

After returning from maternity leave, she had been working for the NHS and our practice at the same time.

We then realised that leaving the NHS could provide more money, time and flexibility.

So almost overnight, it became my job to get from 2 days per week to 4 days per week of appointments.

One evening, I sat on the sofa with a brew and a pile of marketing books and audio programs.

The mission: discover the fastest, cheapest, easiest way to double our appointments.

Before long, I came across a true story which I now call...

"The Wandering Dentist"

It's about a retired dentist who travelled around the US in a van with his wife.

When he arrived in a new place, the first thing he did was find somewhere to park the van.

The second thing he did was find the contact details of the local dental practices.

He then wrote to each practice to say that he wanted to help ONE clinic add appointments during his 2-week stay.

He would take it on as a project, do all the work for free, and cover the expenses.

He would do this if they agreed to give him 10%, 20% or 50% of the resulting sales.

“There's no downside to you, but if it fails, I'll have egg on my face - and I'll have spent my retirement working for nothing."

"But that won't happen. I refined this in my practice, and I have done it for many others since, so I can take the risk."

The dentists snapped his hand off - and he made $100,000 per year, working a few hours a week, with this simple approach.

This begs the question:

What did the dentist do that meant he could risk working for free...

… was so enjoyable he wanted to work during retirement...

… and so profitable it made sense to pay him a big percentage of the sales?

Would you like to know?

Then I'll tell you.

The answer is rather surprising.

It's so simple, and so obvious, that you might kick yourself.

To add new patient appointments...

He did NOT add NEW patients at all!

How can this be?

After years of marketing his practice, the dentist discovered a timeless marketing principle…

Hunting for new patients is THE most expensive, time-consuming, energy-sapping activity. 

Equally, bringing past patients back into the fold is quick, easy, cheap, and profitable.

New patients have no idea who you are, whereas past patients know, like and trust you.

New prospects may not have the problem you solve, but you KNOW inactive patients have had it in the past.

New patients need convincing that your solution is best, whereas past patients already know the benefits you offer.

New patients may be unable to afford your services, but past patients have demonstrated an ability and willingness to pay.

For these reasons and more...

Recalling past patients is the fastest, cheapest, easiest and least-risky way to add appointments to any healthcare practice.

In fact, if you already have a consistent flow of new patients - and if you've been in business for more than a year - then adding a patient recall system will mean that...

Your Practice Will Soar Without Any Additional New Patient Marketing!

Consider this...

If you lose 20% of your patients each year, you have to add 30% just to get a 10% increase in sales.

When you invest in recall, you can sharply reduce (even eliminate) the loss of patients from your practice.

That allows the natural flow of new patients and referrals to build because you're no longer forced to make up for lost ground just to breakeven.

Result?

A more profitable practice, a higher personal income, and greater fulfilment from your work.

Here Are 9 Specific Advantages You Can Gain From Patient Recall

  1. Fill more appointments. If you have excess capacity, you can use this strategy to fill your appointments quickly, easily and cheaply.
  2. Expand your practice. Patient recall is simply the fastest, cheapest, easiest, least-risky way to increase demand and offer more appointments.
  3. Build a waiting list. When you have a waiting list, patients work around you, are less likely to cancel, and pay higher prices.
  4. Make each appointment more profitable. With more demand than supply, you can increase your prices, and make each appointment more profitable, without any risk.
  5. Transition to private practice. If you rely on the consistency of NHS patients but want the profitability of fully-private care, patient recall is the fast, cheapest, easiest, and least-risky way to make a smooth transition.
  6. Increase the value of your practice. Every profitable marketing system for which you can demonstrate results increase the value to buyers (and even if you have no plans to sell, it still increases your net worth, and provides a more valuable asset to borrow against).
  7. Make more money. Even if you're not motivated primarily by money, there's no doubt that the additional appointments, sales and profit that patients recall provides will also increase your personal income.
  8. Save time. By focussing on patient recall, you'll reduce the time it takes to add patient appointments, sales and profits to your practice.
  9. Save money. recalling patients requires little or no money and can produce more appointments, sales, profit and income than practically any other marketing approach.

Liberate Yourself From Marketing Overwhelm

At one point, I was working on social media, SEO, PPC, blogging, and more, all at the same time.

On the face of it, this seemed like the right thing to do.

After all, if I tried 10 marketing approaches, and only 1 or 2 worked...

... it would be better than focussing on 1 approach that flopped.

However, this idea didn't hold up in reality.

In fact, spreading my attention so thinly resulted in nothing working.

I felt like I was going around in circles, overwhelmed, unsure where to turn.

The very IDEA of juggling all 10 approaches - as well as everything else involved in running a practice - was simply overwhelming.

I was setting myself up to fail before even taking the first step.

But when we began focusing on one approach at a time, it was liberating.

Once I'd mastered that and systematised it, I added another approach.

And so on, and so forth.

This is the path to fast, easy, enjoyable, virtually risk-free practice growth.

Pick ONE breakthrough marketing approach to take you to your goal focus on bringing it into reality one step - and one day - at a time.

The 5-Minutes-Per-Day Method For Doubling Your Appointments

Before I began working with Matt Furey, I would set huge, ambitious, almost unbelievable goals.

This is what I'd been taught to do by various "success" authors...

... but I wasn't even getting close to achieving then - which told me that something was wrong.

Matt helped me see that, for most people, setting TINY goals is more productive.

When I put this to the test, the results - rather than the goals - were unbelievable.

Take fitness, for example.

I set a daily goal to do 1 Hindu Pushup.

Yes, you heard me right... ONE hindu pushup!

I made no plans to run, lift weights, stretch, or do any other form of exercise.

Every day, 7 days a week, I would do one hindu pushup.

What do think happened?

At the time of writing, I've done 35 days straight days of at least one pushup.

Yet, one average, I do 25 pushups, 50 squats, plus some stretching and foam-rolling.

If I'd made that my goal, I wouldn't even get started on most days. It would be overwhelming.

I have applied this simple goal-achieving approach to building our practice, as well.

One of my daily goals, for example, is to produce scan appointments for 5 minutes.

5 MINUTES!

Most days, I do much more.

But no matter what else is happening in my life, I set a timer on my watch, and get to work for 5 minutes.

Most days, I barely notice the beeping timer. I just keep going. I'm in the swing of it - in a state of flow.

Having said that, on some days, I'm so busy doing other stuff that I stop at 5 minutes... and I don't feel guilty about it!

Partly  5 minutes is better than nothing, but also because I know  I'll do more than 5 minutes on other days, and it will average out.

Most importantly, I'm moving towards the result I want to create every single day...

... and with each day that passes, the wheels turn faster and faster, and I feel less and less friction.

It feels GREAT!

And it does wonders for my confidence.

When I see myself as the kind of person who can get the job done every day, no matter what, I feel damn good.

This works even better if your daily goal is 5 minutes of patient recall rather than 5 minutes of marketing.

It removes the decision about which marketing activity you should focus on today.

You made decision in advance... you will work on patient recall for 5 minutes today.

Set the timer.

Identify the first action step.

Do it.

... and before you know it, you'll have done more to add appointments to your practice in one day than the last 12 months!

5 minutes a day is all it takes.

YOU can do that, no matter how busy you are.

And it feels AWESOME...

Believe me :-)

OK, onward.

How can you get the wheels moving...

... and KEEP them moving...

... so that you get from where you are to where you want to be - using your practice, and patient recall, as your vehicle?

One option is to join Patient Recallers, a monthly membership I created for this exactly purpose.

It's dirt cheap too, at just £17 per month, because I want every healthcare practitioner - even those with a part-time practice and no marketing budget - to have access to ongoing marketing support.

As a member, you get a daily video showing you how to recall patients.

This means I'll be by your side, 7 days a week, 365 days of the year, come rain or shine, showing you how to increase appointments for the absolute minimum amount of time, money and effort, at the lowest possible risk.

Here's A Taster Of What You'll Discover As A "Patient Recaller":

  • The 3 reasons patients stop transacting with a healthcare practice
  • How to win back patients who have left for another practice
  • The attrition rate formula and it's role in patient recall
  • Why recalling patients is "found money"
  • What to do with problem patients who don't show for appointments, cancel at the last minute, and give you and your staff a hard time
  • How to virtually guarantee your patient recall efforts will be successful before investing too much time, effort and money
  • How to uncover the reasons why each inactive patient stopped transacting with you (so you know how to respectfully approach bringing them back)
  • Whether to visit, call, text, email or write to your inactive patients (and when it makes sense to do all 5 sequentially)
  • Marketing principles, strategies and ideas that not only help you with patient recall, but also help you get maximum results from your practice
  • How to bring patients back into a service that produced recurring sales, profit and income for years to come
  • The publisher's secret for supercharging patient recall
  • How to go from zero to fully-automated patient recall system (in as little as 3 weeks)
  • What to offer inactive patients so they practically beg you to take them back
  • When simply offering your service again is enough to reactivate a patient (and how to know more incentive is needed)
  • Why it sometimes makes sense to discount your services to reactive patients (but is usually a big mistake)
  • How to profit from "lost cause patients" who refuse to come back to your practice
  • How to transform unhappy patients into raving fans
  • A free and easy way to prevent patient loss (which you can apply immediately)
  • How to win back patients who never intended to stop transacting with your practice
  • How to give away other people's services as an irresistible recall incentive (without paying a penny)
  • The secret formula that tell you how much you can afford to invest in "ethical bribes" for patient recall
  • Which of your inactive patients are the most likely to return, spend the most money, and stay with you for the longest
  • How to nobly, ethically and respectfully ask for referrals from inactive patients who are happy with you but no longer need your service
  • What to say in your first communication with inactive patients
  • How to modify your recall approach based on the patient's historic activity
  • Who should be responsible for patient recall in your practice (and your alternative options if it's unrealistic)
  • How to be sincere (not salesy) when you speak to inactive patients
  • What an insincere attempt to recall patients looks like (and how to avoid it in your own practice)
  • Things you can do to make good on a bad experience, win the patient back, and turn them into a raving fan
  • How to approach patients to get honest, direct, actionable feedback you can use to improve your services (and prevent patient loss)
  • How to apply the classic marketing formula "RFM" to uncover your best inactive patients and get a quick win under your belt
  • What to do (and say) when an inactive patient tells you they left your practice for a competitor
  • How 5 minutes per day of recall can transform your practice and your life
  • Why even an "unsuccessful" attempt at patient recall is a win-win
  • The FedEx school of customer reactivation and retention
  • Why a sequential, multi-step, multi-media approach to patient recall is most effective (and why you should avoid it to begin with)
  • How frequently to communicate with inactive patients
  • The "Santa Claus" approach to patient recall
  • Why follow-up letters work so well for recall (plus when to send them, who to send them to, and what to say)
  • What to say when an inactive patient confides in you about a bad experience at your practice

Ok, onward.

The goal of Patient Recaller's is to help you add...

Maximum Appointments - Quickly, Easily And Cheaply

Even though the focus is on patient recall, you'll also get marketing strategies, ideas, and case histories that help you make each appointment more profitable, add extra income streams to your practice, and extract yourself from day-to-day activities so you have more freedom over your time.

But WAIT!

That's not all...

As a Patient Recaller, you also get:

  • A 30-minute "kickstart consultation". I'll buy you 30 minutes of my time to help you develop a clear picture of exactly what you want your practice to do for you, where you are now in relation to that, and how to get from A to B, one step at a time.
  • Email access to me with your questions. At £17 per month, there are limitations to this. You can't email every time you have a decision to make. However, if you have an occasional question about patient recall, practice building, or anything else I'm qualified to answer - I'll reply to you personally. (This will help you maintain forward momentum and reduce the time, energy and money it takes you to get from A to B.)

Free 7 Day Test Drive of Patient Recallers

That's correct:

I will buy you 7 days of Patient Recaller's membership, so you can take it for a test drive, without any obligation whatsoever.

Frankly, it's not for everyone. Patient Recallers will be an unnecessary expense if you fail to ACT on my advice.

For whatever reason, I know that some people will simply fail to respond to the opportunity.

If that's you, it won't make any sense for you to continue your membership at the end of the 7 days, and I strongly encourage you to consider skipping the test drive to save your time.

On the other hand, short of doing the work for you...

I can't possibly make it any easier to fill more appointments, expand your practice, or transition to private-only patients.

So if, at the end of the test drive, you can see the value of Patient Recallers, and you are prepared to continue implementing what you learn, then you will be charged £17 on day 8, and £17 each month thereafter.

If you ever change your mind, you can cancel your membership at any time, for any reason, immediately, and without hassle.

By doing so, you will lose out on future videos and bonuses, but you will retain access to all previous materials for life.

Ok, let's wrap this up.

May I be direct?

If this decision isn't a "no-brainer" for you, it's probably best you don't join.

At £17 per month - with a 7-day test drive - Patient Recaller's is a ridiculous bargain.

Private or group coaching to add more appointments would cost you at least £400 per month.

If I did recall for you, I would ask for a percentage of the results totalling much, much more than £17 per month.

The price of Patient Recallers is so low in comparison because I want EVERY independent practitioner and practice owner to be able to afford ongoing marketing support.

But, at the same time, it's SO cheap that I may be forced to increase the price in the future.

That makes this offer to join Patient Recallers an opportunity for you to add more appointments quickly, easily... and VERY cheaply.

So get in while the going's good...

... and you'll never pay more than £17 per month - even if I double, triple or 10x the price for new member's in the future.

Now it's time to act.

Not tomorrow, next week or after your holiday...

NOW!

Let me take you by the hand, and show you how to do this, one small step at a time.

Click the button below and sing up for your 7 day test drive NOW – this may be your last opportunity to join at the current bargain price.

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