Best of all, it's yours for FREE!

"New Book Reveals
Little-Known Secrets
To Writing Effective Copy
And Boosting Advertising Response
For Nutritional Supplements"

Dear Supplement Marketer:

If you would like to boost your advertising response online, in direct mail and in space, then my new book will show you how.

A treasure chest of breakthrough ideas, each chapter in The Ultimate Guide To Nutritional Supplement Advertising contains a short and powerful golden nugget you can apply today, and profit from tomorrow.

The paperback version of this 217-page book sells for $14.97 on Amazon. But today, you can request a digital copy for no cost or obligation whatsoever. Just enter your primary email address in the box below and I will send you a download link immediately...

Here's a taster of what you will discover in the book:

  • Why copy is the LEAST important factor in a direct marketing promotion. Most copywriters and marketers have no idea that these two other factors are 90% responsible for response (page 36)
  • How Mozart tapped his creative mind to crank-out symphonies in less than 5 hours… without re-writing a single note. See page 36 to learn how to use this secret to produce control-busting “big ideas” for supplement ads
  • How to craft an irresistible supplement offer so your prospects simply can’t stop themselves from responding to your advertisement… even if your copy sucks! (Page 40)
  • Why mimicking big brand-name companies may be ruining your advertising (and who to model instead) (page 2)
  • The George Costanza school of nutritional supplement marketing (page 80)
  • Ask yourself this question to solve any advertising problem (page 9)
  • How to write an FDA-compliant product disclaimer (page 205)
  • Are you leaving free money on the table by under-pricing? Turn to page 52 to find the optimal selling price for your supplement
  • An 8-step process for using testimonials to sweep aside skepticism and boost advertising response (page 76)
  • Why most direct mail letters end up in the trash… and… what to write on envelopes to practically guarantee your sales message gets read—turn to page 112
  • Warning! If you are making any of these 7 claims in your supplement ads then you are leaving yourself wide open to an FTC investigation (page 191)
  • Finally—a conclusive answer to the long copy vs short copy debate (online… offline… the answer is the same for ALL media and ALL products) (page 159)
  • Is your supplement advertising legal? The FTC won’t assess your ads until you’re under investigation… but… you CAN steal their 4-step investigative review process to check your compliance before it’s too late. It’s all yours on page 187
  • And more…

Who am I to make such promises?

My name is Callum Birch. I’m a Marketing Consultant and Direct Response Copywriter, and I help nutritional supplement companies identify breakthrough opportunities to increase sales.

Earlier in my career, I developed a rather unique education in health and supplement marketing. I'm not a superstitious person but, looking back, it's like it was always "meant to be".

Here's what I mean...

Callum Birch

Callum Birch

Marketing Consultant, Direct Response Copywriter, Author

As a radiographer, I listened to over 6,600 patients share how their lives were affected by health problems like arthritis, osteoporosis, heart disease, and cancer. Now, I have a strong understanding of what motivates supplement consumers to pay for a solution.

As a health researcher, I worked with a prestigious musculoskeletal research team at the University of Oxford. Now, I can quickly get to the meat of medical research and find unique angles from which to sell supplements—without breaching FTC and FDA regulations.

As a marketing manager, I was responsible for helping an eclectic mix of businesses, in a variety of industries, solve unique challenges. Now, I can function as a strategic advisor AND effective implementer, to help my clients achieve their marketing goals.

As a sales executive, I learnt the most valuable skill of all: selling! You see, one of my most strongly-held beliefs is that advertising is salesmanship multiplied by a mass medium.

And therefore, I also believe that a powerful way to uncover marketing breakthroughs is to apply the secrets of master salesmanship to direct response.

That's what I do with my clients... and... it's exactly what I've done in my new book.

Which begs the question...

Why am I giving away my book for free?

The answer is simple...

It’s a bribe!

It's a dirty, stinking, shameless bribe.

You see, when you request a copy of the book, you will also be added to a marketing mailing list. And when you are on this list, I will send you a daily email about nutritional supplement marketing.

Here's how that benefits me: some of my email subscribers decide to ask for my advice. Sometimes, that leads to a long-lasting, mutually-beneficial relationship.

Here's what's in it for you: I invite you to read my book and emails... find at least one breakthrough marketing idea you can apply immediately... and reap the profits.

And, there is no cost or obligation of any kind. If you would like to unsubscribe for any reason, you can do so by clicking the link in any email, and I will delete your information immediately.

Bottom line: you don’t have to buy a thing, now or ever. Just enter your primary email address in the box below, and I will send you a link to download a copy of The Ultimate Guide To Nutritional Supplement Advertising—without cost or obligation.

What do you have to lose?

See you on the other side!

Callum Birch Signature

Callum Birch

P.S. Your email address will never be sold, rented or shared with anyone, for any reason. Join me and discover how to get higher response to your nutritional supplement advertising, both online and off.