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November 6, 2019

It took me 10 minutes to write this terrible headline…

Today is one of those days where I’m finding it difficult to get anything done.

My mind just isn’t playing ball.

But here’s the thing…

The market doesn’t care.

The fact that I’m not firing on all cylinders is completely irrelevant.

I just have to get to work.

So, I’m writing.

There’s a quote stuck on the wall in front of me:

“Do you work. Not just your work and no more, but a little more for the lavishing’s sake—that little more which is worth all the rest. And if you suffer, as you must, and if you doubt, as you must, do your work. Put your heart into it, and the sky will clear. Then, out of your very doubt and suffering, will be born the supreme joy of life.”

I first read this in Earl Nightingale’s book, Lead The Field. I don’t know who said it originally, and I’m not going to take the time to find out.

It helps me on days like today and, now that you have it, I hope it helps you, too.

Right, on to some marketing stuff.

I reckon, as I’ve had to go back to basics today by just writing anything to get started, it’s appropriate to go back to the basics of marketing.

So let’s zoom out from copy, Facebook ads, direct mail, etc., and chat about the high-level stuff.

Another quote I have on the wall in front of my desk is this little gem:

“Marketing is the fuel which drives your business.”

Think about that for a moment.

Every business must be fundamentally successful at one thing:

Getting and keeping customers!

And marketing is the mechanism for getting and keeping customers.

Yet, it’s the function most business owners struggle with the most.

My point?

Hell, I really don’t know.

I did warn you that this would be dis-jointed, didn’t I?

Well, I guess if there’s any sense to take from my ramblings today, it’s that we could all invest a little more time and energy in getting better at acquiring and keeping customers.

But draw your own conclusions.

Either way, I better get on with doing the work.


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