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June 17, 2019

I have no idea what this article is about

I’m not in the mood to write today.

I’m sitting at my desk with a strong coffee but, the caffeine isn’t working. If anything, I’m more tired than when I started drinking it.

I’m struggling to string together more than two words. My mind keeps drifting off to nothing in particular.

I have no idea what I’m going to write about… even if… my brain begins to function.

So, I’m just going to keep writing until something comes to me.

In the meantime—did you see that the FDA is changing its rules on the labeling of supplement products?

I read about it yesterday. From what I can gather, manufacturers will have to make changes to both the ’supplement facts’ label and the ‘nutrition facts’ label. And, they need to do it by January 2020, or January 2021, depending on their annual sales figures.

Anyway, there’s a cracking little website called belabelwise.org with all the details.

Now, back to the matter at hand.

Most days, I love my job. I end the day with more energy than 8 hours earlier.

Other days (like today), I would rather gouge my eyes out than write a single word.

But you know what?

If I can’t get my ass down in the chair to write, every day, then who am I to call myself a writer?

Case in point:

Stephen King, the prolific author, writes from 9-12, 7 days a week, without fail. And he’s published over 200 novels and 60 short stories so far.

Not bad going, ay?

My point is: I see a lot of copywriters asking, “what’s the best way to get good at writing?”

And the answer is rather simple. The way to get good at writing… in my opinion… is…


Every day. 7 days a week. Regardless of how you feel. Even if you have no idea what write about.

Believe it or not, there’s a ton of freelance copywriters who don’t actually WRITE. They want to dream of sitting on a beach in Belize, sipping cocktails, punting a few words into their laptop.

Don’t get me wrong, that sounds like a great dream, but…

Making it a reality takes a lot of work.

And a lot of WRITING.

Which, to me, means sitting down every day… and… writing.

Speaking of which, I better get writing some ads.

So, if you’d like a complimentary copy of my new book, go hither:


It’s chock full of breakthrough marketing ideas you can apply today and profit from tomorrow.

Here’s the link: https://www.callumbirch.com

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