Check this email from my accountant:“I wouldn’t offer such an onerous guarantee; people will ...

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Real quick one today—a crash course on how to substantiate advertising claims based on FTC ...

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According to the great David Ogilvy, five times as many people read the headline ...

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No messing around.Here they are, my top 10 favourite copywriting/marketing resources...1. Scientific Advertising by ...

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If you read yesterday’s post, you might remember me rambling about how your list ...

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Copy isn’t all that important.Here’s what I mean…Jay Abraham has a terrific chapter in ...

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