Pro marketer gets duped by copywriter

Let’s talk about dodgy copywriters. Once upon a time, a very well-known and respected marketer decided to hire a copywriter. It seemed like the guy knew his stuff. He talked a good game and came across well. So, off trundled Mr. Copywriter, $15,000 in the bank, to work on the project. Then one day, a … Read more

The greatest advantage in business

The late great Gary Halbert created advertising that brought in millions and got very little argument when he referred to himself as the best copywriter alive. In fact, Halbert even published a newsletter entitled, “Why I Am The Best Copywriter Alive”… … and you can only make a statement like that (and get away with … Read more

Best advice I ever received

In July 2016, I had a brilliant idea. Or so I thought! I wanted to create a course for Radiographers (my profession at the time). Here’s the short version: When you have an x-ray, the Radiographer tries to get you in a position that will produce a good image. In challenging cases—when patients are in … Read more

How to increase the value of your product or service

Monday, 2.15 pm July 30th, 2018 I’m no Stephen Hawking, but I like to think I’m intelligent enough to not get confused by a sandwich shop. Apparently not. See, from the moment I walked through a sandwich shop door this lunchtime, I felt like a rabbit caught in headlights. There were 5 different types of bread… … Read more

Stupid simple way to grow your business online

Here’s some advice from one of the “founding fathers” of internet marketing, Ken McCarthy. The guy pioneered many of the strategies used by online marketers today. And this particular method stuck in my mind because of its sheer simplicity. Here it is, a simple (perhaps the simplest) way to grow your business online… 1. Send traffic to … Read more

Can you use email to grow an offline business?

Saturday, 6:48 p.m. July 28th, 2018 Dear Friend: I’m currently sat in my home office. The sun is shining. For the first time in weeks, it’s a comfortable temperature for a dog walk. Bella, my fireball Cocker Spaniel, is staring expectantly into my eyes. And I’ll be honest… I’m really tempted to stop writing and … Read more

What the most profitable advertisements have in common

Sunday, 15:35 p.m. July 1st, 2018 Dear Business Owner: I just finished reading a book about creating advertisements that work. And by “work”… I mean sell. The book is called Tested Advertising Methods by John Caples–considered by many the “bible” of proven advertising techniques (yet completely ignored by most ad men). It’s a goldmine if you’re … Read more