Let’s talk about dodgy copywriters. Once upon a time, a very well-known and respected marketer decided to hire a copywriter. It seemed like the guy knew his stuff. He talked a good game and came across well. So, off trundled Mr. Copywriter, $15,000 in the bank, to work on the project. Then one day, a … Read more
Gary Halbert — one of the greatest marketing minds of our time — used to tell a story from his time teaching advertising to college students. The Prince of Print would ask each of his students: “If you and I both owned a hamburger stand and we were in a contest to see who could … Read more
The late great Gary Halbert created advertising that brought in millions and got very little argument when he referred to himself as the best copywriter alive. In fact, Halbert even published a newsletter entitled, “Why I Am The Best Copywriter Alive”… … and you can only make a statement like that (and get away with … Read more
In July 2016, I had a brilliant idea. Or so I thought! I wanted to create a course for Radiographers (my profession at the time). Here’s the short version: When you have an x-ray, the Radiographer tries to get you in a position that will produce a good image. In challenging cases—when patients are in … Read more
Monday, 2.15 pm July 30th, 2018 I’m no Stephen Hawking, but I like to think I’m intelligent enough to not get confused by a sandwich shop. Apparently not. See, from the moment I walked through a sandwich shop door this lunchtime, I felt like a rabbit caught in headlights. There were 5 different types of bread… … Read more
Here’s some advice from one of the “founding fathers” of internet marketing, Ken McCarthy. The guy pioneered many of the strategies used by online marketers today. And this particular method stuck in my mind because of its sheer simplicity. Here it is, a simple (perhaps the simplest) way to grow your business online… 1. Send traffic to … Read more
Saturday, 6:48 p.m. July 28th, 2018 Dear Friend: I’m currently sat in my home office. The sun is shining. For the first time in weeks, it’s a comfortable temperature for a dog walk. Bella, my fireball Cocker Spaniel, is staring expectantly into my eyes. And I’ll be honest… I’m really tempted to stop writing and … Read more
Saturday, 10:11 p.m. July 14th, 2018 Dear Friend: First time I read an article called The Craigslist Penis Effect, the author had me howling with laughter in seconds… “Every woman who has used Craigslist knows that it is a veritable jungle of unexpected penises. In other words, if you ever post a nice, G-rated “women … Read more
Sunday, 15:35 p.m. July 1st, 2018 Dear Business Owner: I just finished reading a book about creating advertisements that work. And by “work”… I mean sell. The book is called Tested Advertising Methods by John Caples–considered by many the “bible” of proven advertising techniques (yet completely ignored by most ad men). It’s a goldmine if you’re … Read more