Stupid simple way to grow your business online

Here’s some advice from one of the “founding fathers” of internet marketing, Ken McCarthy. The guy pioneered many of the strategies used by online marketers today. And this particular method stuck in my mind because of its sheer simplicity. Here it is, a simple (perhaps the simplest) way to grow your business online… 1. Send traffic to an opt-in page. 2. Relentlessly …

Can you use email to grow an offline business?

Saturday, 6:48 p.m. July 28th, 2018 Dear Friend: I’m currently sat in my home office. The sun is shining. For the first time in weeks, it’s a comfortable temperature for a dog walk. Bella, my fireball Cocker Spaniel, is staring expectantly into my eyes. And I’ll be honest… I’m really tempted to stop writing and take her for a walk. …

Why you don’t have to be a marketing guru to grow your business

Saturday, 10:11 p.m. July 14th, 2018 Dear Friend: First time I read an article called The Craigslist Penis Effect, the author had me howling with laughter in seconds… “Every woman who has used Craigslist knows that it is a veritable jungle of unexpected penises. In other words, if you ever post a nice, G-rated “women seeking men” post, you will …

What the most profitable advertisements have in common

Sunday, 15:35 p.m. July 1st, 2018 Dear Business Owner: I just finished reading a book about creating advertisements that work. And by “work”… I mean sell. The book is called Tested Advertising Methods by John Caples–considered by many the “bible” of proven advertising techniques (yet completely ignored by most ad men). It’s a goldmine if you’re not sure whether your advertising …