202407120456 The E Myth Revisited

The E-Myth Revisited

Metadata

• Author: Michael E. Gerber
• Full Title: The E-Myth Revisited
• Category: books

Highlights

• at the very beginning, I had a very clear picture of what the company would look like when it was finally done. (Location 949)
• The Entrepreneurial Model looks at a business as if it were a product, sitting on a shelf and competing for the customer’s attention against a whole shelf of competing products (or businesses). (Location 1007)
• the Entrepreneurial Model has less to do with what’s done in a business and more to do with how it’s done. (Location 1008)
• your business is not your life. (Location 1288)
• An organism, you might say, that will live or die according to how well it performs its sole function: to find and keep customers. (Location 1290)
  • Note: .
• The Model Will Provide Consistent Value to Your Customers, Employees, Suppliers, and Lenders, Beyond What They Expect (Location 1309)
  • Tags: pink
• The Operations Manual—the repository of the documentation—is therefore best described as a company’s How-to-Do-It Guide. (Location 1385)
• I recall the professor talking about the “Burnt Child” Syndrome. This is where a child is alternately punished and rewarded for the same kind of behavior. This form of behavior in a parent can be disastrous to the child; he never knows what to expect or how to act. It can also be disastrous to the customer. The “Burnt Child,” of course, (Location 1416)
• What do I value most? What kind of life do I want? What do I want my life to look like, to feel like? Who do I wish to be? (Location 1756)
• believe great people to be those who know how they got where they are, and what they need to do to get where they’re going. (Location 1786)
• I believe it’s true that the difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next. (Location 1791)
• “The difference between a warrior and an ordinary man is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.” (Location 1795)
• How much money do I need to live the way I wish? Not in income but in assets. (Location 1954)
• “What would best serve our customer here? How could I most easily give the customer what he wants while also maximizing profits for the company? And at the same time, how could I give the person responsible for that work the best possible experience?” (Location 2325)
• ‘What must our business be in the mind of our customers in order for them to choose us over everyone else?’ (Location 2992)
  • Tags: pink