The Unpublished David Ogilvy

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Highlights

  • Pay peanuts and you get monkeys. (Location 1355)
  • your life did you have any notion what the (Location 1811)
  • Why do you live in France now? (Location 1838)
  • What would you have done differently if you could do it all over? (Location 1847)
  • What was your hardest decision? (Location 1855)
  • How would you describe your role in the company today? (Location 1881)
  • If you believe in reincarnation, what will you come back as? (Location 1903)
  • Anything you’ve always wanted that eluded you? (Location 1935)
  • You’ve often given advice to young people about values, how to get ahead, and so on. What about older people in advertising, facing retirement? (Location 1936)
  • What bugs you? (Location 1972)
  • What do you look for in young people that suggests leadership potential? (Location 1978)
  • Who’s the most stimulating person you’ve ever met? (Location 1984)
  • At the end of a long interview, a tedious reporter asked Abe Burrows, the musical comedy writer, what the low point of his life had been. Burrows replied, “I hate to say, kid, but I think this is it.” What irritates you most about interviews? (Location 1999)
  • Are there any other questions you wish I had asked? (Location 2013)
  • To what do you owe your success? (Location 2014)