Scientific Advertising
Metadata
- Author: Claude Hopkins and Byron Maxim
- Full Title: Scientific Advertising
- Category: books
Highlights
- that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets credit. Otherwise, the failure is due to fate. (Location 1310)