something else? What if you’re selling physical products or professional services where the path isn’t quite as clear? Sometimes it just takes a little thought and creativity. If you already have a product or service that you sell in the middle of your value ladder, what type of “bait” could you create to attract your dream customer? (Location 1084)
I know I found it when I was buying something online one day. It didn’t have a name that I knew of, so I started calling it an “order form bump.” It was a small checkbox on the order form after someone filled in their credit card information but before they clicked (Location 2292)
With books, some of the easiest order form bumps are: (Location 2395)
Note: For SAP book, could offer videos dealing with most common questions
When you have a new product coming out priced between 100–2,000 and you want to build anticipation and pressure for its release, a product launch funnel is often the best. (Location 2718)
If sales were good, then people will keep buying tickets for months to come. (Location 2920)
Note: Stop selling gender and 4d scans and take prospects into a PLF after the survey
If we were having this discussion three years from today, and you were looking back over those three years, what has to have happened in your life, both personally and professionally, for you to feel happy with your progress? (Location 3095)
