Quartz 4

202110210456 Traction

2 min read

Traction

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Metadata

Highlights

  • good distribution strategies. Engineers frequently (Location 399)
  • How much does it cost to acquire each customer through this channel strategy? How many customers are available through this channel strategy? Are the customers you are getting through this channel the ones you want right now? (Location 511)
  • If you need to raise money in X months, what traction do you need to show to do so? These are the types of questions that help you determine the right traction goal. Once that is defined, you (Location 626)
  • The need to do something unscalably laborious to get started is so nearly universal that it might be a good idea to stop thinking of startup ideas as scalars. Instead we should try thinking of them as pairs of what you’re going to build, plus the unscalable thing(s) you’re going to do initially to get the company going. (Location 702)
  • number of expected customers from each channel strategy. Next, he tested (Location 714)
  • contacted a few that were (Location 715)
  • representative of (Location 716)
  • customer segments (Location 716)
  • write articles (Location 716)
  • about (Location 716)
  • people on its prelaunch waiting list to recommend Mint to their friends in return for priority product (Location 722)
  • of customer most interested in its product. Many (Location 731)
  • The series took off shortly after the videos were posted to YouTube. The iPhone video alone has received more than 8 million (Location 940)
  • strategy and finding a way to attract relevant visitors through search engines. You have to intelligently design this kind of [content] and make sure search engines can find and rank that content. (Location 1423)

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