The Halbert Copywriting Method Part III Metadata Author: Bond Halbert Full Title: The Halbert Copywriting Method Part III Category: books Highlights make up a deadline (if you don’t already have one) and then Divide the time into three equal sections. (Location 198) first phase is for research, (Location 200) second is for brainstorming opening copy, bullets, strategizing and developing The Big Idea and putting it all down in a very rough draft. (Location 200) The final phase is editing. (Location 201) editing should take about a third of the time you have until your deadline. (Location 205)
