choose to become an expert in what you do. (Location 285)
make the very simple decision to become an expert yourself. (Location 304)
figure out what you know and what you don’t know, and set about filling in the gaps while gaining mastery over the steps. (Location 305)
So the first job of any good marketer is to deliver some level of brain-rattling wake-up call for the prospect. (Location 340)
you want the induced “WTF?” reaction strong enough to unleash a splash of adrenaline, or even physically make ‘em bolt up and take notice. (Location 348)
next time you’re reading something you feel is important. Reconstruct the concepts, sentences, and ideas into new language. (Location 405)
They all have well-defined goals, and they focus on nailing them like terriers going after a squirrel. (Location 445)
Lay it all out. All your troubles, all your faltering plans, all your suspicions about coworkers, all your fears about your health, happiness and future. (Location 966)
going after a goal like a pitbull after a squirrel. (Location 1139)
Looking ahead and mapping out what you know, versus what you believe, versus what you don’t know, and versus what you can’t know… (Location 2269)
