Marketers tend to make a lot of mistakes.
I know I used to.
In fact, many times I thought I was doing the right thing… only to find out I was making my situation a lot worse!
Below are some of the biggie mistakes.
Make sure you aren’t doing them:
Modeling the competition
Lots of marketers look to their competitors for inspiration. Their competitors look to their competitors. Before you know it, theirs a vicious cycle of “marketing incest”.
“I, I, I syndrome”
It’s all too common for marketers to talk about themselves rather than their customers. Go to any marketing agency website and you’ll see what I mean. I call this “I, I, I syndrome”… and… it’s a sure-fire way to repel prospective clients.
Focusing on the first sale
Selling more to existing clients isn’t as exciting or sexy and getting new clients… but… it’s a hell of a lot more profitable.
The engagement fallacy
Marketers who think Facebook invented advertising spout on about how many followers, likes, and comments they’ve got. My question is always: “what are your business metrics — revenue, profit, average order value, lifetime value?”