Title - Profit playbook for health online business Tags - health business
Who are they?
Menopausal women Cross-fitters Keto dieters Body builders People focussed on a specific sport (e.g. runners, swimmers) Busy parents People with demanding jobs (e.g. healthcare) People trying to stop smoking People trying to stop drinking People with a specific health problems (e.g. acid reflux) People who want to improve their diet/nutrition People who want to lose weight People who want to bulk up People focussed on longevity Entrepreneurs who want to be healthy Someone who experiences a traumatic event and suffers mentally afterwards People who want to get bigger, more muscular, and/or stronger People who want to lose weight, get leaner, and/or be more toned looking People who want to get better at a specific lift People who have a specific look they want to achieve People who want to add exercise to their life but having trouble starting
What are their pains and fears?
I feel fat, I’ve lost all my hard earned flexibility, my knees hurt, my thoracic outlet syndrome means my arms/ neck/ shoulders all hurt. I can’t continue my martial arts journey. I am tired all the time. I am motivated but I can’t get my ass to go for a walk. So clearly I’m not motivated enough. Or I’m lazy. I’m so tired. How did I get so stuck 🙃
I’m so fucking frustrated with this fucking cut that I’m about to snap. Started at 215, goal is 200, dropped the easy 10bs in about a month. For the past few weeks, I’ve been bouncing between 201 and 204. Eat like shit and don’t work out for a day? Drop weight. Eat like shit and don’t work out for two days? Gain weight. Workout and eat under macros for a day? Gain weight. Workout for two or three or four days straight and eat under macros? Gain weight. I’m only at a 500 calorie deficit and it’s starting to look like im gonna have to bump it up a little bit, which fucking blows because we’re getting into the best time of year for food. /rant over
I can now reach the second belt loop on my belt for the first time in 2 years, but instead of feeling good about it my stupid brain is saying “you were just so fat for so long you just stretched the belt out, fatty. It isn’t because you’re down 15 pounds since 8/1.” Exhausted by constantly looking in the mirror and saying “we’ll get back there, Ruck,” instead of “nice work today, Ruck.” I really need an absolute metric asston of therapy.
I’ve lost over 85 lbs. I’m within 25 lbs of goal weight. I still see a fatass in the mirror. Progress pics and measurements are keeping me sane but still fuck mirrors lol.
I’m in a similar dilemna. My fat seems to be burning from top to bottom. I can see my side and top abs but there’s still a good amount of fat in the abdomen and lovehandles. The more I lose the more noticeable the lovehandles become.
This might sound like the worst kind of humblebrag but it’s driving me nuts: For the last few months, I finally stopped skipping any leg days and I’ve seen a lot of progress. The issue is that now—for the first time in my life—my upper thighs have started rubbing against each other when I walk. I started chaffing some and I can’t stop focusing on it. It’s so irritating. I’ll probably buy a product to apply to help but it’s so annoying now.
Week 5 of broken ankle… gained 5lbs. I KNEW I needed to tone down my eating habits because I can’t be nearly as active, but damn. I’m staying with my parents because i’m pretty useless on my own, but you put my mom and I in the same room and we are HORRIBLE influences on each other. Want some cake? Yes! With whipped cream? Of course! What about with some pudding on the side? Why not?! I’m so ready for this broken ankle bullshit to be over, but still gotta get through rehab and slowly build back up to actually squatting heavy again. So pissed my plans have been shoved back so much. AND I MISSED ALL THE NICE WEATHER FOR BIKING, IT’S JUST GETTING COLD NOW. Fucking kill me now.
Tired of something always coming up and stunting my progress. Surgeries, procedures, getting sick, everything. Fucking hate this shit.
It’s very disheartening having a partner who won’t engage in my interests (going to the gym (not my only interest lol)) but wants me to engage in their interests (going out to bars, concerts, etc.) I’m more than happy to do those things, but the gym isn’t treated the same way as other hobbies/passions to other people. I don’t want him to come every time, but it would be really nice to work out together a couple times every few months without endless complaints and a bad attitude.
I haven’t been eating right and it’s been affecting my gym performance. Need to refocus this month or I know it’s rlly gonna affect my last few weeks of the reddit ppl. Also my gym has been so busy at the randomest times and it makes getting my workout done in the right order so much more difficult
Not fitness related directly. But impacting my ability to stay fit. I’m navigating a career change, new mental health challenges, extremely high cost of living, and major relationship problems all at once and feel completely fucking overwhelmed all the fucking time and don’t have time or energy for anything. Just want some peace
For. Fucks. Sake. Yes. I am vegan. Guess what? I consume a ton of protein. You, co-worker who vapes non stop + drinks 2 daily energy drinks + drinks 4 daily beers + brags about not drinking water + drinks minimum 3 sodas daily + eats 2 fast food meals every day + doesn’t exercise + sleeps way too little, do not need to ask “But where do you get your prooooteeeeinnnnnn?“… From the same fucking place your steak once did - I’m FINE. And no, I’m not overexercising. Forget my protein, where’s your fiber???? Also, you being skinny means nothing in terms of your health. I may still be fat but YOUR INSIDES ARE FUCKING ROTTING, YOU WEIRDO. Ahh, that felt good.
I’m suffering from success because none of my pants fit me anymore 😢. I have some expensive ass clothes idk what to do with. Maybe hold on to them when I bulk again? I’ve never dieted so we’ll that I had to get a whole new wardrobe lol.
I’m so done with this marathon training cycle, October 15 is my race in Baltimore. This seems to happen every year, I feel like I peak with energy and distance weeks before the race. Next year I am going to really pare down the training to 8-10 weeks.
Made amazing progress last Fall/this Winter. In the Spring my Dad had a heart attack and was in a coma for a week before waking up. He’s 58, 6 ft 185 lbs and in good shape. Works out 3 days a week. Came as a total shock. Thankfully, he ended up surviving and being okay, but it threw me out of my rhythm and I stopped going to the gym this summer. Went back for the first time on Monday. I thought I would test out where I was at by doing 60% of my prior max lift for 1 rep, just to see how it felt. I failed the rep. Feel like all of my progress that I had previously made is lost. I’m heading back today but feeling super discouraged. Hoping for a better run at things today, going to start at a lighter weight.
I’m so fcking hungry. All the fcking time. Stomach want food, but brain not wanna eat. CONFLICT! PS: I’m literally sitting here sneaking in roasted edamame beans as I’m writing this. Just to get something down 🤣😭
I panick booked a physio appointment for my sore knee and hip because I want to get back to running ASAP. If I go another week without running I think I might fucking melt. Sick to death of having to do other ‘cardio’. If I can’t run in the woods then there’s no reason to live. I got my first half marathon under my belt and then decided it would be a great idea to do one every Sunday. Now my legs have fallen off and I’m rowing. ROWING.
It’s so hard to bulk without just eating like shit.
This month has basically been a write off. It started with a cut, where all of my workouts were completely crappy and felt pointless and weak. And then I had a stressful week of work and barely got into the gym. And then I got sciatica and had to take it easy. And finally, i went back in yesterday thinking everything was good and ready to start fresh, only to pop my back much harder than I did initially by doing relatively heavy squats. So I guess I ain’t doing much for the next couple of weeks :/
Today marks one month of going to the gym. I’m pissed at the way my previous attempts went. Toxic people trying to push me too hard or being really obnoxious and judgemental. This is the longest I’ve stuck with a routine because I can go at my own pace and the staff is really supportive and friendly.
Had to skip gym a couple days because I suddenly started to experience fatigue to the point that I’m struggling to keep my eyes open during the day. Despite having a perfectly good 8 hours of sleep each night. It’s hard because I hate to fall behind on my workouts, but I’m gonna try to give myself permission to rest because it’s clearly what my body needs.
Complete newbie to the gym scene. Been at it daily for the last two weeks, the gym guy got me on a beginner powerlifting regime. Been really enjoying it, but today I must have pushed a bit too hard. After my shower I couldn’t raise my arms to button up the top two buttons of my work shirt - had to ask a locker room friend for help XD at least he was cool about it!
The rant is towards myself. I’ve been feeling bleh about the actual gym but I’ve been getting in workouts & meeting calorie goals by walking, hiking, or yoga bc it’s been more fun honestly but I can’t shake the guilt off of not going to THE GYM like yeah I use the treadmill there and do weight stuff but it’s just so annoying idk why i’m like this. I’ll do an hour+ of yoga and go for a walk and burn 700-800 calories but in my head it’s not real bc I wasn’t AT THE GYM 🙄 I go 3-4 times to the gym now a week. It was 5-6 so it’s been a drop. I like the yoga and I notice my strength still building but idk. I think the weathers just been nice so I’ve been trying to take advantage of it. Maybe once it gets too cold my feelings will change and I’ll wanna be indoors.
I’ve been on a solid routine for 9 months now. Gained a lot of desired weight. It’s been great and feeling excellent. However, it’s also very much brought to light that my body stores every single spare ounce of fat right in my stomach and it’s a real bitch. Fucking genetics man.
Im extremely stressed about an upcoming powerlifting meet i have, due to high expectations i set for myself (and let them be known to my close circle). The stress to not preform is causing me to tain less optimally which will cause me to not preform and it just keeps on looping.
Yesterday I felt a bit too tired still, so I decided to take an extra rest day in order to be fully recovered today. Cue me fucking not being able to sleep for half the night, waking up with joint/muscle pain and weakness from sleep deprivation. I kinda have to work out today due to my schedule, so this fucking sucks more than if I just would’ve worked out yesterday.
How on earth do all you people have time to work out 3+ times a week, get 8+ hours of sleep every night, plan and cook meals, work normal hours and still have time to live the rest of your lives? I don’t even have children to think about, and even then, between work, commuting, the gym and daily chores, I feel as if I can only have some free time in the evenings if I sacrifice sleep.
I’m really losing motivation. I feel like I’ve been doing everything right but I can’t make any progress. I sleep 8 hours every night. I consistently work out 5-6 days a week. I’ve been eating at a slight surplus with more than enough protein. I push myself every time I work out. But nothings changed. I’ve pretty much just put on 15 pounds of fat over the last year. I don’t look any bigger. My lifts are all pathetic. People who don’t workout could probably lift more than me. I don’t understand where I’m going wrong.
I don’t enjoy exercise / cardio / lifting. How can I learn to love it?
I feel self-conscious about going to the gym. What do I do?
How can I get motivated to pursue fitness?
I’m not making any progress – What can I do?
Why can’t I lose weight?
Why can’t I gain weight?
I’m having trouble with my grip while doing deadlifts. What can I do?
- Longevity and Quality of Life:
“I’m scared that if I don’t make changes now, I won’t be around to see my kids grow up.”
“I worry that I’m going to end up like my parents, struggling with health issues in old age.”
- Weight Management:
“I’m terrified that I’ll never lose the weight and that my health will just keep getting worse.
“It’s painful to look in the mirror and not like what I see. I’m afraid I’ll never feel comfortable in my own skin.”
- Mental Health and Stress Reduction:
“I feel like I’m drowning in stress, and I’m scared it’s going to take a serious toll on my health.”
“The thought of dealing with my anxiety every day for the rest of my life is really overwhelming.”
- Fitness and Physical Activity:
“I’m afraid that if I don’t start getting active, I’ll lose my mobility as I get older.”
“It hurts to see other people living active lives while I’m stuck on the sidelines because I’m too out of shape.”
- Healthy Eating and Nutrition:
“I worry that my unhealthy eating habits are going to lead to serious health problems down the line.”
“I’m afraid I’ll never be able to stick to a healthy diet and that I’ll always feel sluggish and tired.”
- Work-Life Balance:
“It’s painful to think that I’m sacrificing my health for my job, but I don’t see any other option.”
“I’m scared that if I keep going at this pace, I’ll burn out completely and won’t be able to recover.”
- Chronic Condition Management:
“I live in constant fear that my condition will get worse and I’ll lose control over my life.”
“It’s terrifying to think about what might happen if I can’t keep my condition under control.”
- Personal Growth and Self-Improvement:
“I’m scared that I’ll never become the person I want to be, that I’ll always fall short of my potential.”
“It’s painful to think about how much time I’ve wasted not taking care of myself.”
- Energy and Vitality:
“I’m afraid I’ll never get my energy back, that I’ll always feel this exhausted.”
“It’s scary to think that I might just have to live with feeling drained all the time.”
- Community and Connection:
“I feel so alone in my journey to get healthy, and I’m afraid I’ll never find people who understand.”
“It hurts to see others with strong support systems while I struggle to do this on my own.”
What are their hopes and dreams?
I want to look like [actor/celebrity/person/character], how should I diet and work out?
- Longevity and Quality of Life:
“I want to be around for my kids and grandkids, so staying healthy is really important to me.”
“My biggest dream is to grow old and still be active, not just sitting around but really living.”
- Weight Management:
“I just want to lose the weight I’ve been carrying around for years and finally feel good about myself.”
“I’m tired of yo-yo dieting. My dream is to reach a healthy weight and stay there for good.”
- Mental Health and Stress Reduction:
“I want to learn how to manage my anxiety better so I can enjoy life more fully.”
“My hope is to find more peace and balance in my life, to really feel happy and content.”
- Fitness and Physical Activity:
“I want to be able to run a 5k without feeling like I’m dying.”
“My dream is to be strong and fit, to feel like I can take on anything physically.”
- Healthy Eating and Nutrition:
“I want to eat better, not just for weight loss but to really nourish my body.”
“My goal is to learn how to cook healthy meals that my whole family will enjoy.”
- Work-Life Balance:
“I need to find a way to balance work and health. I’m always too busy to take care of myself.”
“I hope I can start prioritizing my health, even with my crazy work schedule.”
- Chronic Condition Management:
“I’m hoping to get my blood pressure under control so I don’t have to worry about it all the time.”
“My goal is to manage my diabetes better so I can lead a normal, active life.”
- Personal Growth and Self-Improvement:
“I want to become the healthiest version of myself, inside and out.”
“My dream is to develop good habits that will stick with me for life.”
- Energy and Vitality:
“I just want to have more energy. I’m tired of being tired all the time.”
“My hope is to wake up feeling refreshed and ready for the day, not dragging myself out of bed.”
- Community and Connection:
“I want to find a group of people who are also working on their health, so we can support each other.”
“My dream is to be part of a community that encourages each other to stay healthy and motivated.”
What are the obstacles in their path?
How do I choose the right routine for my goals?
Can I lose fat and build muscle at the same time?
What should I do to have a healthy diet?
Is this lifting routine any good?
Is my meal plan any good?
How do I know how many calories to eat?
What is more important for weight loss – calories or macros?
What should I do to have a healthy diet?
What foods/meals should I eat?
Should I drink protein shakes / whey protein / mass gainers?
How important is nutrient or meal timing?
Is it true that eating too much protein at once is a waste?
How do I estimate the calories I’m eating if I didn’t make my food?
How can I avoid Starvation Mode?
How should I eat or work out as an ectomorph / mesomorph / endomorph?
How can I fit so much protein into my diet with limited calories?
How should I eat or work out as an ectomorph / mesomorph / endomorph?
What exercises can I do to lose fat in my [body part]?
What is an alternative exercise for… ?
How do I get more toned / How do I tone my [bodypart]?
Should I lift weights if I am trying to lose weight?
Did I hurt myself or is this normal soreness?
Am I not getting a good workout if I’m not sweating?
I’m new / I stopped lifting for a time, how do I start?
How do I do a new lift? Do I need to learn from a trainer?
Should I train full-body or a body-part split?
What is the best rep range for muscle growth / hypertrophy?
What are the different repetition ranges good for?
Should I always lift to failure?
Does cardio impair muscle gains?
If I do cardio AND resistance training, what should I do first?
How do I add cardio to my lifting? (Or vice versa?)
How much attention should I pay to my heart rate?
Am I overtraining?
Did I waste my “noob gains”?
How do I stop sweating so much?
My personal trainer gave me a program. Is it any good?
I want to lift weights but not get huge. What should I do?
Will lifting weights make me inflexible? I don’t want to get “muscle bound”
Can I skip leg day if I…?
Should I workout again if I’m still sore?
I’m not sore after my workout. Did I do something wrong?
How do I fix my uneven or lagging [bodypart] / asymmetry / imbalance?
How many calories did I burn while… ?
Should I work out if I’m sick?
I had a bad workout / I was weak today. What happened?
Is this lifting routine any good?
I’m having trouble with my grip while doing deadlifts. What can I do?
Does lifting weights stunt growth?
How do I choose the right routine for my goals?
How can I get motivated to pursue fitness?
I don’t enjoy exercise / cardio / lifting. How can I learn to love it?
I feel self-conscious about going to the gym. What do I do?
Should I tell people about my goals for better accountability?
Can exercise help with depression or generally improve my mood?
What is the best way to give someone advice at the gym?
How quickly can I change my body and grow muscle?
How fast can I lose fat without losing muscle?
Is my metabolism super fast/really slow?
What supplements are good to take?
Did I hurt myself or is this normal soreness?
How do I fix my poor posture?
- Longevity and Quality of Life:
“I know I need to make changes, but it’s so hard to break the habits I’ve had for years.”
“It’s difficult to think about long-term health when I’m just trying to get through each day.”
- Weight Management:
“Every time I lose some weight, I just gain it all back. It feels like I’m stuck in a never-ending cycle.”
“I get so discouraged when I don’t see immediate results, and then I just give up.”
- Mental Health and Stress Reduction:
“I want to manage my stress better, but life is just so overwhelming. I don’t even know where to start.”
“It’s hard to focus on mental health when you’re constantly juggling work, family, and everything else.”
- Fitness and Physical Activity:
“I want to be more active, but I’m always exhausted after work. It’s hard to find the energy to exercise.”
“The gym is intimidating, and I feel like everyone’s judging me, so I just avoid going.”
- Healthy Eating and Nutrition:
“I want to eat healthier, but it’s so much easier to grab fast food when I’m busy.”
“Healthy food is expensive, and I don’t always have the time to cook meals from scratch.”
- Work-Life Balance:
“Balancing work and health is a huge challenge. By the time I’m done with work, I’m too tired to focus on anything else.”
“I know I should take care of myself, but work always seems to take priority.”
- Chronic Condition Management:
“Managing my condition is a full-time job in itself. Sometimes it just feels overwhelming.”
“I know what I’m supposed to do, but sticking to the plan every day is really tough.”
- Personal Growth and Self-Improvement:
“I want to build better habits, but I struggle with consistency. I always end up falling back into old patterns.”
“It’s hard to stay motivated when progress is so slow and setbacks happen so easily.”
- Energy and Vitality:
“I wish I had more energy, but I’m constantly tired. No matter what I do, it feels like it’s never enough.”
“Even when I try to rest, I still wake up feeling exhausted. It’s frustrating.”
- Community and Connection:
“I want to find a supportive community, but it’s hard to connect with people who have the same goals.”
“It feels isolating when you’re trying to make changes, and those around you aren’t on the same page.”
ANY OTHER INTERESTING STORIES, INSIGHTS, METAPHORS, QUOTES, ETC.
Notes from convo with Carla Custons
Toby 10 Audrey 14
Wed, Thu off for childcare
Try to go running once a week + once at weekend with friend
“I say to myself I never regret going for a run but I do regret not going”
Want something good for physical as well as mental health. E.g. goes sea swimming.
If I go out with a positive attitude it make a big difference.
There have been times in life where I’ve been a bit down and used exercise for relief.
It’s nice to run with a friend but sometimes it’s nice to go out by yourself.
I try to be present in the moment when exercising and smile.
Do yoga every morning and a class once a week.
Values routine.
Goes to Yoga most Thursday evenings.
When busy working parent, hard to maintain momentum.
Want to be a role model for children and show importance of health and exercise.
Karen T is a mental health champion.
Kids moan when they get pulled into exercise with Carla but enjoy it when they go.
Sometimes you feel silly going out for a walk at work by yourself.
Likes the Action for Hapiness newsletter because of the little prompts provide a regular reminder about different aspects of happiness and kindness.
Talk to Elliot about his involvement in health and wellness for staff.
Karen T can signpost me to Trust health and wellbeing initiatives.
Look at Trust charity that does sponsored events.
Friends have benefitted from personal trainers and I know there are people to help with sea swimming technique, etc.
Speak to Neil as he does a lot of running and cycling.
Martin does cycling and sea swimming.
People seem to like simple daily exercise ideas.
Notes from convo with Sarah Sargeant
gave up smoking at 30, put on 4 stone
was a weight-watchers leader
rubbish at exercise goals
runs marathons
goal to improve completion time
measures Vo2 max
running and weight-training - have to be careful not to lose weight
doing weight training because, post-hamstring injury, couldn’t run as far.
bodytrax machine and app - scales, body fat %, dehydration, weight, BMI, muscle gain/loss, chronological age - with green or red status
at Tiverton Leisure Centre
what equip do we have here?
speak to Physio’s (Martin have contacts?)
Paul Harris does high-risk pre-op patients - an anaesthetist for pre-op
Paul Sheward - working on health inequalities, specifically on putting HI data into Epic
Apple Watch - includes Vo2 max,
Roz Thomas - NHS physio who works out of Tiverton hospital
We’ve talked about doing fitness-oriented team events. If we did this, we could do something for local hospice as they’re very under-funded.
- Story of Perseverance:
Story: A woman shared her journey of battling obesity for over two decades. After multiple failed diets, she finally found success by focusing on small, sustainable changes rather than drastic overhauls. She described her journey as “climbing a mountain, one step at a time, with no shortcuts.” The moment she reached her first significant milestone—losing 50 pounds—was described as “finally being able to see the view after years of being stuck in the fog.”
Metaphor: “Weight loss is not a sprint; it’s like walking through a long tunnel. At first, it’s dark and you stumble a lot, but eventually, you start to see a light that keeps getting brighter.”
- Quote on Mental Health:
Quote: “Living with anxiety feels like trying to outrun a shadow. No matter how fast you go, it’s always right there, looming over you. But over time, I’ve learned to stop running and instead, walk alongside it, acknowledging that it’s part of me but doesn’t have to control me.”
- Metaphor for Recovery:
Metaphor: A cancer survivor described her recovery process as “rebuilding a house after a storm. The foundation is still there, but everything else needs to be repaired or replaced. It’s overwhelming at first, but as you rebuild each part, you start to see the structure of your life take shape again, stronger than before.”
- Story of Overcoming Isolation:
Story: A man shared how he felt completely alone while managing his chronic pain condition. He described his condition as “a constant, invisible weight” that others couldn’t see or understand. It wasn’t until he found an online community of others with similar experiences that he started to feel less isolated. “It was like finding a lifeline in a sea of darkness, where every message and shared experience became a beacon of hope.”
- Quote on Self-Acceptance:
Quote: “For years, I hated my body for what it wasn’t. But one day, I realized that this body has carried me through every challenge, every joy, every sorrow. Now, instead of focusing on what it’s not, I’m learning to love it for what it is: a survivor.”
- Metaphor for Stress and Work-Life Balance:
Metaphor: A busy professional likened her life to “juggling glass balls.” She said, “Some balls—like work—are made of rubber. If you drop them, they’ll bounce back. But others—like health and family—are made of glass. If you drop them, they could shatter, and once they’re broken, they’re hard to put back together.”
- Story of Rediscovery:
Story: A former athlete shared how an injury ended his professional career, leading to years of depression and physical decline. After hitting rock bottom, he began to rediscover his love for movement through low-impact activities like yoga and swimming. He described it as “learning to dance again, but this time with a different rhythm—one that honors my body’s limits while celebrating its strengths.”
- Quote on the Struggle with Dieting:
Quote: “Dieting feels like being on a carousel that never stops. You go round and round, sometimes up, sometimes down, but you’re always in motion without ever really getting anywhere. It wasn’t until I stepped off the ride and focused on health rather than weight that I started to make real progress.”
- Metaphor for Aging:
Metaphor: An older adult reflected on aging, saying, “Getting older is like reading a book where the pages are fragile and the ink is fading. You have to read more carefully, appreciate each word, because you know there are fewer pages left. But it also means you cherish the story more.”
- Story of Postpartum Recovery:
Story: A new mother described her postpartum journey as “walking through a labyrinth.” She said, “At first, everything feels confusing and overwhelming, with no clear path forward. But with each step, you start to find your way, even if it’s slow and uncertain. And when you finally reach the center, you realize that the journey itself was a process of finding strength you didn’t know you had.”
WHO TO REACH (POTENTIAL AUDIENCES)
- The Chronic Condition Warrior
Description: These individuals live with chronic health conditions such as diabetes, hypertension, arthritis, or autoimmune diseases. Their daily lives are often defined by managing symptoms, medication regimens, and doctor appointments.
Challenges: They may struggle with the emotional toll of living with a long-term illness, fear of the condition worsening, and the need to balance lifestyle changes with medical treatment. There is often a feeling of isolation, as they navigate a health journey that can be physically and emotionally draining.
Goals: To maintain or improve their quality of life, manage symptoms effectively, and reduce the progression of their condition. They often seek support networks and practical strategies to better manage their health.
- The Overwhelmed Caregiver
Description: These are individuals who are responsible for caring for others, such as elderly parents, children with special needs, or spouses with chronic illnesses. Their own health often takes a backseat as they focus on the needs of those they care for.
Challenges: They face extreme stress, burnout, and neglect their own physical and mental health. The guilt of focusing on their own needs, coupled with the constant demands of caregiving, can lead to exhaustion and health decline.
Goals: To find time and resources to care for themselves while continuing to provide for their loved ones. They often seek balance, stress management techniques, and community support.
- The Yo-Yo Dieter
Description: This group consists of individuals who have spent years, or even decades, cycling through various diets and weight-loss programs without long-term success. They often battle with body image issues and fluctuating self-esteem.
Challenges: They struggle with maintaining motivation, dealing with the emotional ups and downs of weight loss, and the frustration of regaining weight after short-term success. Emotional eating, societal pressures, and unrealistic expectations compound their difficulties.
Goals: To achieve sustainable weight loss, develop a healthy relationship with food, and maintain a balanced lifestyle that promotes both physical and mental well-being.
- The Busy Professional
Description: These are individuals who are highly focused on their careers, often working long hours and dealing with significant stress. Their work life often leaves little time or energy for exercise, proper nutrition, or mental health care.
Challenges: Time constraints, stress management, and the difficulty of establishing healthy routines in a demanding work environment. They often experience burnout, fatigue, and the negative health effects of a sedentary lifestyle.
Goals: To integrate healthier habits into their daily routine, improve work-life balance, and manage stress more effectively. They seek quick, efficient solutions that fit into their busy schedules.
- The Aging Adult
Description: This group includes older adults who are increasingly aware of the natural aging process and its impact on their health. They are concerned with maintaining mobility, cognitive function, and overall vitality as they age.
Challenges: They may face issues such as decreased physical strength, joint pain, slower metabolism, and the onset of age-related diseases. There is often a fear of losing independence and a desire to remain active and engaged in life.
Goals: To age gracefully, stay physically active, and prevent or manage age-related health issues. They seek to maintain their independence and quality of life through healthy living.
- The Mental Health Advocate
Description: Individuals in this category are primarily focused on improving their mental and emotional well-being. They may be dealing with anxiety, depression, stress, or trauma, and recognize the impact these issues have on their physical health.
Challenges: Stigma around mental health, access to quality care, and the complex relationship between mental and physical health. They often struggle with motivation and the emotional burden of their conditions.
Goals: To achieve a balanced mental state, develop coping mechanisms, and improve their overall quality of life. They seek therapy, mindfulness practices, and supportive communities.
- The New Parent
Description: New parents, especially first-time mothers, often find their own health and well-being compromised as they adjust to the demands of caring for a newborn. Sleep deprivation, stress, and lack of time for self-care are common issues.
Challenges: Balancing the needs of their baby with their own physical and mental health. They often experience exhaustion, postpartum depression, and anxiety about their new responsibilities.
Goals: To regain physical strength, establish a healthy routine that includes time for self-care, and manage the emotional challenges of parenthood. They often seek support from other parents and accessible health resources.
- The Fitness Enthusiast Turned Burnout
Description: These are individuals who were once highly active and committed to fitness but have experienced burnout, injury, or life changes that have derailed their routine. They may feel frustrated or lost without their previous level of activity.
Challenges: Recovering from physical or emotional burnout, dealing with the psychological impact of not being as active as before, and finding new ways to stay fit without pushing too hard.
Goals: To rediscover a love for fitness in a sustainable way, recover from injuries, and rebuild their physical and mental strength. They seek balance, new fitness routines, and motivation.
- The Social Butterfly
Description: These individuals have an active social life that often involves eating out, drinking, and late nights. While they enjoy their lifestyle, they are aware that it may be taking a toll on their health.
Challenges: Struggling to make healthier choices in social settings, dealing with peer pressure, and balancing enjoyment of life with health goals. They may face difficulty in setting boundaries and saying no to indulgences.
Goals: To find ways to enjoy social activities without compromising their health, such as making healthier choices when dining out or moderating alcohol intake. They seek strategies for maintaining their social life while improving their well-being.
- The Post-Illness Recoverer
Description: These are individuals who are recovering from a serious illness or surgery and are working to regain their strength and health. The experience has often left them with a new perspective on life and health.
Challenges: Rebuilding physical strength, managing fear of relapse, and dealing with the emotional trauma of their illness. They may also struggle with the slow pace of recovery and the adjustments needed in their lifestyle.
Goals: To fully recover and regain their previous level of health, build resilience, and adopt healthier habits to prevent future illness. They seek comprehensive recovery plans, emotional support, and encouragement.
WHERE TO REACH THEM (FISHING HOLES)
r/healthanxiety r/mentalhealth r/fitness r/bodybuilding r/loseit r/keto r/progresspics r/weightroom
wodprep.com precisionnutrition.com mybodytutor.com hubermanlab.com peterattiamd.com/
https://www.reddit.com/r/Fitness/comments/xwa5vd/rant_wednesday/
- The Chronic Condition Warrior
Reddit: Subreddits like r/ChronicIllness, r/Autoimmune, and r/ChronicPain are popular spaces where people with chronic conditions share their experiences, tips, and support.
Facebook Groups: There are many groups for specific conditions, such as “Living with Diabetes,” “Fibromyalgia Support,” and “Autoimmune Warriors.”
Patient Forums: Websites like PatientsLikeMe and HealthUnlocked offer forums for people with chronic conditions to connect and share advice.
- The Overwhelmed Caregiver
AgingCare Forum: A dedicated forum for caregivers of elderly loved ones, offering advice, support, and resources.
Reddit: Subreddits like r/Caregivers and r/SandwichGeneration are places where caregivers discuss their struggles and share tips.
Facebook Groups: Groups like “Caregiver Support Group” and “Caring for Aging Parents” provide a community for sharing resources and emotional support.
- The Yo-Yo Dieter
MyFitnessPal Community: Forums and groups on MyFitnessPal where people discuss weight loss strategies, struggles with dieting, and share success stories.
Reddit: Subreddits like r/loseit and r/keto are popular for discussions on weight loss, dieting tips, and emotional support.
Facebook Groups: Groups like “Weight Watchers Connect” or “Low Carb & Keto Living” offer community support and shared experiences.
- The Busy Professional
LinkedIn: Professionals often discuss work-life balance and health in groups or through posts on LinkedIn, especially in fields like tech, finance, and management.
Reddit: Subreddits like r/Productivity, r/entrepreneur, and r/WorkLifeBalance provide a space for discussing how to juggle work demands with health.
Slack Communities: Industry-specific Slack groups often have channels dedicated to health and wellness, like wellness in tech or startup-focused Slack groups.
- The Aging Adult
AARP Online Community: AARP’s forums and articles focus on issues relevant to older adults, including health, retirement, and lifestyle.
Reddit: Subreddits like r/AskOldPeople and r/Aging provide spaces for discussing the challenges and experiences of aging.
Facebook Groups: Groups like “Aging Gracefully” or “Senior Fitness” where older adults discuss health, exercise, and aging-related topics.
- The Mental Health Advocate
Reddit: Subreddits like r/mentalhealth, r/depression, and r/anxiety are popular for discussions on mental health struggles, coping strategies, and support.
Tumblr: Mental health tags on Tumblr are spaces where people share personal stories, tips, and resources for mental well-being.
Facebook Groups: Groups like “Mental Health Support” and “Anxiety and Depression Support Group” offer community and peer support.
- The New Parent
What to Expect Community: Forums dedicated to new and expecting parents, covering everything from newborn care to postpartum health.
Reddit: Subreddits like r/NewParents, r/BabyBumps, and r/Postpartum provide spaces for discussing parenting, health, and recovery.
Facebook Groups: Groups like “First Time Moms” or “Breastfeeding Support” focus on sharing experiences, advice, and support among new parents.
- The Fitness Enthusiast Turned Burnout
Reddit: Subreddits like r/overcominggravity, r/xxfitness (for women), and r/Fitness offer spaces where people discuss getting back into fitness, avoiding burnout, and finding motivation.
Bodybuilding.com Forums: While many discussions are about intense training, there are also threads focused on recovery, injury prevention, and balancing fitness with life.
Facebook Groups: Groups like “Fit After 40” or “Fitness Motivation” are communities where people share their journeys of getting back into fitness or avoiding burnout.
- The Social Butterfly
Reddit: Subreddits like r/socialskills, r/drunk, and r/food offer spaces where social activities, drinking, and dining out are discussed, including the challenges of balancing them with health.
Meetup.com: Social Butterflies often use Meetup to find and join local groups for activities like hiking, dining, or nightlife, where health-conscious events are also discussed.
Facebook Groups: Groups centered around local nightlife, dining out, or social events often have discussions about balancing health with an active social life.
- The Post-Illness Recoverer
Reddit: Subreddits like r/HealthRecovery, r/survivorsofabuse (for mental health recovery), and r/fitness have threads about recovering from illness or injury and rebuilding health.
Inspire: A health community platform where people recovering from serious illnesses can join specific groups related to their conditions and share recovery stories.
Facebook Groups: Groups like “Life After Cancer” or “Surgery Recovery Support” are where people share experiences, recovery tips, and emotional support.
WHAT PROBLEMS THEY’RE FACING (BURNING PAINS)
‘I can’t run 5 minutes without stopping. That demoralises me and stops me from running. Every time I run and I feel dead after 5 minutes, I tell myself I’m not doing it again. How do I overcome this?’ https://x.com/catalinmpit/status/1843297203932279170
- Longevity and Quality of Life:
“I’m terrified that I’m slowly killing myself by not taking care of my health, but I don’t know how to stop.”
“I feel like my body is a ticking time bomb, and I’m just waiting for something to go wrong.”
- Weight Management:
“I hate myself for letting things get this bad. I feel trapped in a body that doesn’t feel like mine.”
“It’s heartbreaking to see the scale go up instead of down, despite all the effort I put in. I feel like I’m failing.”
- Mental Health and Stress Reduction:
“Sometimes I feel like my anxiety is consuming me, and I’m scared I’ll never escape this darkness.”
“I’m constantly on edge, and it’s exhausting. I fear that I’ll never know what true peace feels like.”
- Fitness and Physical Activity:
“It’s devastating to realize how much I’ve let myself go. Every day, I feel weaker and more helpless.”
“I feel like my body is betraying me. The more I try to push through, the more I feel like I’m falling apart.”
- Healthy Eating and Nutrition:
“I feel so ashamed every time I binge eat. I know it’s hurting me, but I can’t seem to stop.”
“It’s painful to see how my eating habits are destroying my body, yet I feel powerless to change them.”
- Work-Life Balance:
“I’m burning the candle at both ends, and I’m scared that one day I’ll just completely break down.”
“I feel like I’m sacrificing my health for my job, but if I don’t work, I can’t survive. It’s a cruel trade-off.”
- Chronic Condition Management:
“Living with this condition feels like a life sentence. I’m afraid of what my future holds.”
“It’s terrifying to think that no matter what I do, my condition might still get worse. I feel so helpless.”
- Personal Growth and Self-Improvement:
“I’m haunted by the fear that I’ll never change, that I’ll always be stuck in this cycle of self-destruction.”
“It’s crushing to think that I might never become the person I want to be. I feel like I’m running out of time.”
- Energy and Vitality:
“I’m exhausted all the time, and it feels like my life is slipping away from me. I’m scared I’ll never feel alive again.”
“It’s painful to wake up every day feeling drained, like I’m just going through the motions without really living.”
- Community and Connection:
“I feel so alone in my struggles. It’s like no one understands how hard this is, and it’s tearing me apart.”
“It hurts to watch others find support and connection while I feel invisible and isolated in my pain.”
WHAT SOLUTIONS YOU CAN OFFER THEM (CRUNCHY SOLUTIONS)
- The Chronic Condition Warrior
Solution: Micro-Habits for Energy: Instead of trying to overhaul their entire lifestyle, encourage them to adopt micro-habits that take just 1-2 minutes. For example, a brief breathing exercise or stretching routine that they can do anywhere. This helps them feel more in control and can boost energy and mood without overwhelming them.
Contrarian Angle: Stop Chasing “Normal”: Encourage them to embrace a new normal rather than constantly striving to match the health levels of those without their condition. This shift in mindset can reduce frustration and promote self-compassion.
- The Overwhelmed Caregiver
Solution: Scheduled “Selfish” Time: Encourage caregivers to schedule non-negotiable “selfish” time each day—even if it’s just 10 minutes—to do something purely for themselves. This could be as simple as sitting quietly with a cup of tea or taking a short walk.
Contrarian Angle: Ask for Help, Even When It Feels Unnecessary: Instead of pushing through on their own, suggest that they ask for help even when they think they can handle it. Delegating small tasks can prevent burnout and allow them to preserve their energy for more critical caregiving responsibilities.
- The Yo-Yo Dieter
Solution: Reverse Dieting: Instead of drastically cutting calories, suggest they try reverse dieting—gradually increasing calorie intake to boost metabolism before attempting weight loss again. This approach can help them avoid the cycle of deprivation and bingeing.
Contrarian Angle: Stop Weighing Yourself: Advise them to ditch the scale for a month. Instead, focus on non-scale victories like how their clothes fit, their energy levels, or improvements in physical performance. This helps break the obsession with numbers and fosters a healthier relationship with food and body image.
- The Busy Professional
Solution: Workday “Reset” Breaks: Implement 5-minute reset breaks during the workday—close the laptop, walk around, stretch, or meditate. These short, intentional pauses can drastically reduce stress and improve focus without taking up much time.
Contrarian Angle: Do Less, But Better: Instead of trying to do everything, encourage them to ruthlessly prioritize their tasks, focusing on doing fewer things with greater attention and quality. This approach reduces overwhelm and increases overall effectiveness.
- The Aging Adult
Solution: Balance Training Over Cardio: Suggest they focus more on balance and strength training rather than just cardio. This can prevent falls, improve mobility, and help them maintain independence longer.
Contrarian Angle: Celebrate Aging: Encourage them to find ways to celebrate the wisdom and experience that comes with aging, rather than constantly fighting it. For instance, starting a journal to document life lessons or mentoring younger people can shift their focus from loss to legacy.
- The Mental Health Advocate
Solution: Daily “Mental Detox”: Introduce a daily 10-minute mental detox practice, such as writing down worries and then setting them aside or engaging in deep breathing exercises. This helps clear the mind and reduces anxiety.
Contrarian Angle: Embrace the Anxiety: Suggest they try accepting and observing their anxiety rather than fighting it. This mindfulness approach, where they acknowledge anxiety without judgment, can paradoxically reduce its power over them.
- The New Parent
Solution: Nap When the Baby Naps: Reinforce the importance of napping when the baby naps, even if it’s just a quick rest. This advice, often given but seldom followed, can be a game-changer for energy and mental health.
Contrarian Angle: Lower Your Standards: Encourage new parents to lower their standards temporarily—less worrying about a perfectly clean house or sticking to pre-baby routines. This reduction in self-imposed pressure can significantly ease the transition into parenthood.
- The Fitness Enthusiast Turned Burnout
Solution: Gentle Movement Over Intensity: Recommend they switch to gentle forms of exercise like yoga, tai chi, or walking. These activities promote recovery without the risk of further burnout.
Contrarian Angle: Stop Exercising Completely (Temporarily): Suggest they take a complete break from formal exercise for a week or two to reset mentally and physically. Sometimes, a short period of rest can reignite their passion for fitness and prevent long-term burnout.
- The Social Butterfly
Solution: Healthy “Pre-Game” Rituals: Before heading out, encourage them to eat a healthy meal or drink water, which can help them make better choices later in the evening and prevent overindulgence.
Contrarian Angle: Say No and Stay In: Suggest they occasionally choose to skip social events in favor of a quiet night in, without guilt. This practice can help them recharge and avoid social burnout.
- The Post-Illness Recoverer
Solution: Focus on Small Wins: Encourage them to focus on small, incremental improvements in their recovery process. Celebrating these small victories can provide motivation and hope.
Contrarian Angle: Stop Comparing Yourself to Your Old Self: Encourage them to stop comparing their current self to who they were before the illness. Instead, suggest they focus on who they are becoming and what they can do now, which can foster a more positive outlook on recovery.
MULTIPLE WAYS THAT YOU CAN POTENTIALLY MONETIZE (PRODUCTS TO SELL)
Health journal (like Ramit’s) (£20) to design your ideal health
Creating Your Health e-book (£50)
Web app to track current reality (£5/month)
A short online course to get started on one health goal (£200)
Creating Your Health monthly newsletter (£75 per month)
A premium online Creating Your Health course (£1000)
Creating Your Health group coaching (£250 per month)
Creating Your Health personal coaching (£1000 per month)
A health creation weekend workshop (£3000)