TRAIN

Typography

Typography says something.

Some shout, some whisper.

Some are formal, some are casual.

Two broad types:

Principle.

Says apply restraints upfront to reduce the need for decision-making, get started, and build momentum.

It applies to design.

It applies to writing copy.

It applies to starting a business.

It applies to finding a job.

Restraint stops you from farting around with things that don’t matter.

E.g. in the case of design, you can decide in advance what typography, colors, and images you’ll use.

E.g. when starting a business, you can narrow down your market, products, services, marketing, etc.

Design principle.

Use the golden ratio grid to create relationships between floating elements in a design.

Grids and rulers also help.

Let elements breathe.

Use contrast. E.g. Some text on top of grid lines, some on bottom of grid lines.

Apply restraint to your image treatment when desiging.

Try different effects.

Choose one.

Stick to it.

You can then be consistent with image treatment across your brand.

It also saves time as you can template design assets, then simply copy, paste and edit when you need a new one.

Negative space is the area around and between a subject.

The space is not there to fill.

It’s there to frame the subject.

Remove everything that isn’t absolutely necessary.