Title - Alliances between competitors Tags - strategicalliances
50% of alliances are between competitors.
Coke and Pringles (specific markets).
Ford and Nissan (design & manufacturing).
Phillips and Sony (optical discs).
HP and Cannon (laser printer markets).
This proves that you shouldn’t be afraid forming strategic alliances with competitors.
In some cases, it makes a lot of sense - the upside is bigger than the downside.