Title - Two-way strategic alliances Tags - strategicalliances
It can make sense to structure a strategic alliance so that both sides share the same asset.
For example, Company 1 lets Company 2 use its brand name. And Company 2 lets company 1 use its brand name.
Other assets which can be shared two ways:
Brand name Technology Promotion Products/services Processes Image/design/facsimile Territory/market/industry.