Title - Story about value of story Tags - story contrast
Great story with contrast. Could be used as is - or use the structure - to demonstrate the value of story, positioning and more.
“Close your eyes and imagine you’re a wealthy collector who’s just entered a gallery in an art museum. On the wall facing you there are two gigantic canvases, each more than 10 feet tall. Both paintings depict a harbor at sunset. From across the room, they look identical: the same ships, the same reflections on the water, the same sun at the same stage of setting. You go in for a closer look. You can’t find a label or a museum tag anywhere. You become obsessed with the paintings, which you nickname Painting A and Painting B. You spend an hour going back and forth from canvas to canvas, comparing brushstrokes. You can’t detect a single difference. Just as you go to fetch a museum guard or someone who can shed light on these mysterious twin masterpieces, the head curator of the museum walks in. You eagerly inquire as to the origins of your new obsessions. The curator tells you that Painting A was painted in the 17th century by a Dutch master. “And what of Painting B?” you ask. “Ah yes, Painting B,” the curator says. “That’s a forgery. It was copied last week by a graduate student at the local art college.” Look up at the paintings. Which canvas looks better now? Which one do you want to take home? Art forgery is a strange phenomenon. “You might think that the pleasure you get from a painting depends on its color and its shape and its pattern,” says psychology professor Paul Bloom. “And if that’s right, it shouldn’t matter whether it’s an original or a forgery.” But our brains don’t work that way. “When shown an object, or given a food, or shown a face, people’s assessment of it—how much they like it, how valuable it is—is deeply affected by what you tell them about it.”
[#kleon2014showyourwork]: Austin Kleon (2014): Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered, Workman Publishing Company.