Title - How to develop your franchise prototype Tags - businesssystems optimisation
A critical role of the business owner is to constantly optimise (definition: 202105041607) the systems of the franchise prototype.
This is what Michael Gerber calls the Business Development Process:
- Innovation
Look for, and make, improvements to the business - not just the product.
Continually ask, “what’s the best way to do this?”
Then test new approaches.
- Quantification
Then measure the outcomes of your tests.
What happened?
Is it better than the system or process you already have in place?
- Orchestration
When a test is successful, and you want to add it to your business, put the process in place and watch how it plays out between your employees and customers.
The business development process is basically a constant process of coming up with new innovations, testing them, measuring the results, and then adding the successful approaches to your franchise prototype and watching what happens.
This is very simple to the “optimisation” approach described by Jay Abraham in How To Get From Where You Are To Where You Want To Be (202105041625). The difference is that Jay applied the concept to marketing whereas Gerber is suggesting it is applied to the business as a whole.
[#gerber2001emyth]: Michael E. Gerber (2001): The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, HarperBus.
[#abraham1997howtogetfrom]: Jay Abraham: How To Get From Where You Are To Where You Want To Be.