Title - Franchise prototype marketing strategy Tags - businesssystems marketingstrategy idealclientprofile messagetomarketmatch optimisation testing
A franchise prototype needs an appropriate marketing strategy which includes the following components.
- Get to know your target customer.
- Demographics - How old are they? Where do they live? What sex?
- Psychographics - What do they do in their spare time? Why would they buy from you?
- Create an ideal customer profile.
Describe the demographics, pyschographics and other characteristics of your idea customer. Add this to your organisational strategy: 202206031041.
- Present your products and services for your target customer.
Once you understand your target customer, make your marketing as appealing as possible to them and ignore everyone else.
- Market to your ideal customers consistently and scientifically.
Consistently means constantly communicating with them. Scientifically means testing new approaches, evaluating them, and systematising the best ones so they can be easily repeated by you and future employees. Here’s a process for marketing systems 202105041625).
[#gerber2001emyth]: Michael E. Gerber (2001): The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, HarperBus.