Title - The franchise prototype Tags - businesssystems
Imagine you’ll build a national chain - you first have to build the first one.
This is called the franchise prototype; the original model that can be replicated.
The franchise prototype has to:
- Give people value
The value can be provided in different ways, e.g. in the offer, customer service, location.
- Be systems-dependent rather than expert-dependent
The systems should be so simple and efficient they can be operated by anyone, not just technical experts.
- Document all of its systems
The documented systems (including a system to train people in the different systems) are what enable people other than the owner to operate the business.
- Provide predictable service 100% of the time
This provides customers with reliable service and the owner with predictable results.
[#gerber2001emyth]: Michael E. Gerber (2001): The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, HarperBus.