Title - An entrepreneurial perspective and model are required for maturity Tags - businesssystems planning
To take a business from adolesence to maturity, it helps to plan for it from the start - ideally before it has even begun trading.
That’s because a business built to thrive (and mature) without the owner is very different from most small businesses which rely on the owner.
A plan for a mature business requires 2 things:
- An enterpreneurial pespective
This a way of looking at the business as a whole - rather than asking, “what work is necessary in the business?”, ask, “how will the business work as a whole?”
For example, a barista might typically plan for what coffee’s to sell, where the cafe will be located, and what the opening times will be.
With an entrepreneurial perspective, they might plan for how to set the business apart from competitors and how to attract the ideal customers.
- An entrepreneurial model
This is a plan to satisfy its customers’ needs in an innovative way. It typically includes the businesses market opportunities, ideal customer profile, and how the product will be delivered.
With an entreprenurial perspecitve, a barista who owns a cafe might create an entreprenurial model by defining their ideal customer and creating innovative services for them.
For example, if they decide that the target customers are eco-conscious students, they might become the first cafe to offer locally sourced milk and reading cubicles.
[#gerber2001emyth]: Michael E. Gerber (2001): The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, HarperBus.