Title - Focus on a niche Tags - niche marketing businesssystems
When you spread yourself to thin, or have too wide of an offering, you’re less likely to do your best work.
The opposite of that - a more effective approach - is to determine your niche and outperform your competitors by serving that market obsessively.
This is a way of limiting your options - in the context of a target market and the value you create for them - in order to keep moving forward.
Narrow and deep rather than wide and shallow.
A good way to narrow your focus and find a niche is to analyse your current client list, order it by money spent, and put a smiley face next to those you most enjoyed working with.
What do they have in common? What are the patterns? How would they descirbe themselves?
Once you identified that - and your new nice - identify there congregation points. Where do they tend to gather, hang out? Which social networks, groups, community organisations? What else do they buy before, during and after your service?
Put all this together and you have a profile for your new, narrow, reachable target market (niche).
[#michalowicz2018clockwork]: Mike Michalowicz (2018): Clockwork: Design Your Business to Run Itself, Portfolio.