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Profile

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Hi, I’m Callum, a direct response copywriter who can help you increase profit with compelling copy that attracts, retains and multiplies customers.

Work experience

Opened a private medical practice and took it from loss to profit during the Covid-19 pandemic.
Invested own money in direct marketing, tested for profitability, and adjusted course.
Designed and wrote copy for multi-step front- and back-end marketing funnels to attract, retain and multiply clients.

Wrote copy for corporate giants (e.g. Shell Ventures) to small businesses (e.g. Function Fitness) to direct marketers (e.g. Sun Chlorella).
Coached by world-leading email copywriter Matt Furey and used constructive feedback to produce maximum output with minimum editing.
Juggled multiple projects and external interests to meet deadlines without sacrificing standards of excellence.

Developed sales skills to apply to direct marketing and copywriting (such as organised, consistent, relentless follow-up).
Sold £100,000’s of high-ticket products (premium window glazing) to affluent market (period property owners).

Working with designer’s, developer’s and project manager’s, created and wrote copy for multi-step, multi-channel marketing funnels for small businesses.
Acquired multiple testimonials from past clients. Converted the testimonials into media-specific content and used the conversations to reactivate clients.

Used persuasive writing skills to win 2 prestigious scholarships worth over £40,000 from the National Institute for Health Research.
Led a team of radiographers through high pressure, life-and-death situations, under extreme limitations of time and resources.

Accelerated Program for Six-Figure Copywriting - learnt to apply direct marketing principles to writing sales letters.
Studied other courses and books from AWAI, Claude Hopkins, Gary Halbert, David Ogilvy, Robert Collier, John Carlton, Dan Kennedy, and more.

MRes Clinical Research - Learnt to find, interpret and utilise original research to craft persuasive materials (like journal articles, national speeches, and conference presentations).

BSc (Hons) Medical Imaging - Learnt to communicate effectively, in life-and-death situations, to produce accurate medical images under intense pressure - without causing further harm.

It’s hard to follow the “thread” of your career

Good experience although fair few jobs 2018-19

Explain short jobs (not necessarily on CV)

Looks like he wanted to go self-employed - why does he want employment again?

Add “references on request”

Might be better if you say you are still freelancing because it shows continued interest in copywriting

Entrepreneur, experienced, knowledgable

Successful business person

Unused bullets:

Converted internal expert knowledge into compelling multi-channel messages that connected with the market (pregnant women) and moved them to action.
Didn’t see a long-term future for myself in radiography or research and wanted more control over my time, income, location and impact.