Title - Narrative for copywriter jobs Tags - dreamjob
Key narrative
“I’m Callum, the direct response copywriter who can help you increase profit with compelling copy that attracts, retains and multiplies customers.”
Key narrative assets
- Helped navigate a start-up medical practice from loss to profit during the Covid-19 pandemic
- Created front-end marketing systems that convert cold traffic into quality clients
- Increased lifetime value by X% by installing (and writing copy for) back-end marketing systems – including referral systems, up-sells/cross-sells and strategic alliances
- WRITING IN EXPERT VOICE Created, planned and executed marketing campaigns to convert expert knowledge into messages that connected with the market and moved them to action
Narrative assets from Sneak-A-Peek Ultrasound
- Took start-up medical practice from loss to profit during pandemic
- Installed profitable marketing systems on a shoestring budget
- Wrote copy for ads, landing pages, sales pages, emails and videos
- Created mutli-step, multi-channel funnels to convert cold traffic into loyal clients
- Developed back-end products and services to increase lifetime value of clients
- Identified and exectuted breakthrough opportunities to increase average transaction value and purchase frequency of clients
- Built 1 of 5 independent, single-location practices of its kind in the UK
- Developed systems to convert expert knowledge into valuable email, blog and social media content
- Wrote copy in the voice of my pregnant wife to connect with pregnant women (not my natural style!)
Narrative assets from freelance marketing:
- Increased average clickthrough rate for AdWords search campaign by 600% in first 3 weeks
- Researched, wrote, and edited a landing page that generated leads for a marketing agency, in 3 days
- Created an editorial process to help a finance company increase their content output 5-fold
- Wrote video scripts for finance company that increased video quality and cut recording time by 75%
- Planned, wrote, and scheduled daily Facebook and Instagram posts for a bedroom furniture company
Narrative assets from Sales Executive role:
- Helped period property owners insulate their homes to reduce heat loss and energy bills
- Developed consultitative selling skills
- Learnt the value of follow-up - especially for high-ticket sales
- Sell under pressure
- Learnt value of strong understanding of market and product
- All sales skills apply to direct markting
# Narrative assets from Digital Marketing Manager role:
- Sold over £14,000 in digital marketing services
- Built marketing funnels
- Learnt to use Google Ads, SEO, email marketing, direct mail, Facebook advertising, and more
- Wordpress website design, development and copywriting
- Converted old content into compelling new content in multiple channels
- Got testimonaisl from dozens of old clients to use across channels to boost response.
Narrative assets from Radiographer role:
- Led a team of radiographers through high pressure, life-and-death situations, under extreme limitations of time and resources
- Persuaded the National Institute for Health Research to invest over £40,000 in my burgeoning research career
- I didn’t see a long-term future for myself in radiography or research. I wanted more control over my time, income and location. So I took a leap of faith
- Learnt to find and interpret original research
Narrative assets from research role:
- Worked with a world-renowned musculoskeletal research team at the University of Oxford
- Published multiple peer-reviewed journal articles
- Presented at national conference
Other narrative assets
- Mentored by Matt Furey
- Head boy
Employment
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Sneak-A-Peek Ultrasound LLP, December 2019 - Present
- Founding Partner
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callumbirch.com
- Copywriter and Marketing Adviser, June 2017 - Present
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Mitchell & Dickinson
- Inside Sales Executive, July 2019 - Present
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Kameleon Express Ltd
- Digital Marketing Manager, October 2018 - July 2019
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Northern Devon Healthcare NHS Trust, June 2012 - June 2017
- Diagnostic Radiographer
Education
- Google Ads Search Advertising Certification — Google — November 2017
- Google Digital Garage Certification — Google — September 2017
- The Accelerated Copywriting Programme— American Writers and Artists Inc (AWAI) — 2017
- MRes Clinical Research — University of Southampton — 2013-14
- BSc (Hons) Medical Imaging — University of Exeter — 2008-11
Testimonials
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“You are clearly a good writer. Quote me on that one.” - Drayton Bird
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“Callum fully grasps the issues facing small businesses and helped us take a much more scientific and measurable approach to our advertising.” – Martin Starbuck, Director, Berkeley Dog Beds.
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“Callum is a super dedicated professional with a passion for helping his clients. His attention to detail is second to none.” – Ben Parry, Director, Barr Financial.
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“Callum went above and beyond to ensure the project was a success. I would have no hesitation in recommending him.” – Thomas Haynes, Head of Digital, Optix Solutions.
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“I’d recommend you to peers – you’re clearly invested in your work and want to see it get results.” – Becky Mellor, Senior Account Manager, Highland Marketing, London.
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“Callum’s most unique strength is his empathy. He is a kind and caring man who is always ready to listen and provide support.” Karl Nottage, Lead Radiographer, Northern Devon Healthcare NHS Trust.
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“Callum is a good listener. He listens at a greater depth than most. He confirms his understanding of the information at hand by repeating what was said—to ensure there is no confusion or communication breakdown. Matt Nyathi)
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“Callum’s best quality is that he applies his mind to every situation and is not easily influenced. He does not act on impulse. He applies calculated/informed decisions and will test the waters before implementing an idea/plan or committing his efforts.” (Matt Nyathi)
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“Words I would use to describe Callum’s strengths and abilities are: aspirational, determined, hard working, goal-oriented, intuitive, focused, reliable and conscientious.” (Viv Easton)