Title - Story to demonstrate risk reversal Tags - swipefile story
A farmer wanted to buy a pony for his little daughter. There were two for sale in his town. Both ponies were equal in all aspects. The first man told the farmer he wanted 750.
But the second man told the farmer he wanted the farmer’s daughter to try out the pony for a month before the farmer had to make any purchasing decision. He offered to bring the pony out to the farmer’s home along with a month’s worth of hay to feed the pony. He said he’d send out his own stableman once a week to show the little girl how to groom and care for the pony. He told the farmer the pony was kind and gentle, but to have his daughter ride the pony each day to make certain they got along together.
Finally, he said, at the end of 30 days he’d drive over to the farmer’s and either take back the pony and clean up the stall – or ask, then, to be paid the $750. Which pony do you suppose the farmer decided to purchase for his daughter?
Obviously, it was no contest. And it will be no contest for you against your competition if you incorporate strong risk-reversal into your business operation.