Title - Turn poor quality patients into a positive with reactivation Tags - callumstory retention reactivation
Chris at Riverside Dental Practice objected to reactivating patients because the inactive list included poor quality patients (e.g. they didn’t keep appointments). Another way of looking at this is, “let’s identify the poor quality inactives and the poor quality actives. Let’s ignore the poor quality inactive but bring back the good ones to replace the bad active patients.”
Use this experience as a story to make the point that it’s understandable if they’re concerned about bringing back poor quality patients but rather than having it stop you from utilising a powerful strategy; use it to your advantage.