Title - Self-Identification Copy for Callum Tags - callumselfidentification
Ok, you may be getting the sense by now that this issue is not for the feint-hearted or easily offended.
Look: it’s my responsibility to reveal the unvarnished truth about the kind of marketing and advertising that helps the most successful dentists create income, wealth and independence.
Frankly, you may find this a challenging read. In fact, if I do a good job, you’ll be spitting with rage and indignation as your long-held beliefs about how to build a dental practice are chilled out of your brain.
Not everyone is ready for such an honest conversation. Most choose to stroll through life in a daze rather than face up to reality.
But if you’re anything like me, you want to know the truth, even if it’s uncomfortable to hear.
After all, it’s only by facing up to reality, and staring it straight in the eye, can we move forward from where we are to where we want to be.