Title - Referral system example Tags - referrals
A health club’s new clients are 80% from referrals. When new people are introduced, the emphasis is on service and results. When they sign up, the club gets them to commit to consistently come into the club and use it. Then thhey get them to promise to refer their friends so they can help them out, too. After the new clients get the results they were after, the club asks them to write a letter of recommendation, which 50% of clients gladly do.
[#abraham2000gettingeverythingyoucan]: Jay Abraham (2000): Getting Everything You Can Out Of All You’ve Got, Truman Talley Books.