Title - Benefit List for Patient Recaller’s Tags - recallersbenefits
I’ll be by your side, 7 days a week, showing you how to apply this in your practice. This will reduce your mistakes, protect your reputation, and minimise the time it takes to get from where you are to where you want to be.
You get a free 20-minute “kickstart” consultation where I’ll help you develop a clear picture of exactly what you want your practice to do for you, where you are right now in relation to that, and what you can do every day to get from A to B one step at a time.
You can email me to ask any questions you have about patient reactivation, practice building, or anything else I’m qualified to answer - and I’ll reply to you personally. This will help you overcome hurdles, so you can keep moving forward, and reduce the time, energy and money it takes to get from A to B.
The daily videos are typically at least 30 minutes long. That’s 15 hours per month. At my £100 hourly rate, it would cost you £1500 for personal coaching. So you’re getting the equivalent of £1500 per month of coaching for 1% of the cost.
It’s priced so low because I want it be accessible to every health practice owner - even part-time, solo practitioners with no marketing budget.
You get patient reactivation scripts. I’ve invested hours upon hours testing, evaluating and refining these sripts. You can be confident they’ll work for you - with a few tweaks here and there - without having to invest the time and energy I did.
You get copyright-free patient reactivation letters. You can customise and use these as you see fit. This saves you the time, energy and money it would require to create these from scratch yourself.
You get a daily video teaching you how to reactivate patients in your practice. You could do it on your own, but it would take months to figure it all out (as it did for me). You’d risk making mistakes that damage your reputation.
You’ll receive the daily video in an email. You don’t have to navigate a compliated membership website. You won’t be overwhelmed with a long list of content to consume. One video per day. Open, watch (or listen), and spend 5 minutes putting it into action. Simple.
It tooks me weeks of back-and-forth deliberation to define an inactive patient in my practice. In the end, I discovered a simple, fast and easy definition that can adapted by any practice in as little as 5 minutes.
I’ll show you how to calculate attrition rate so you can track your progess
The 3 reasons patients stop transacting with a healthcare practice
How to win back patients who have left for another practice
You can make thousands of pounds you wouldn’t otherwise make
My friend and mentor, Dr. Tom Orent, charges $_ to do this for dental practices. Patient Recaller’s is much cheaper in comparison.
There are no refunds on subscriptions. You can, however, cancel your membership at any time, and you won’t be charged again. By doing this you will lose access to future videos, and email access to me, but you’ll retain access to past videos.
Patient reactivation is the fastest, cheapest, easiest, least-risky way to add “new” patients to a health practice.
You can use this strategy to expand your practice. If you increase supply, patient reactivation is the fastest, cheapest, easiest, least-risky way to increase demand.
If you’re not filling all of your appointments, you can use this strategy to fill them and build a waiting list.
You can use patient reactivation to build up a waiting list. And when demand outweighs supply, you can increase your prices with barely any risk, which makes every appointment more profitable.
Reactivation can be an effective strategy for any business or service which is used, consumed or needed repeatedly, but I don’t recommend joining unless you own or operate a health practice.
Why reactivating patients is “found money”.
Reactivation won’t cause one person who is buying today, and would buy tomorrow, not to buy any longer.
I’ll teach you the mindset required to be successful at patient reactivation so that it becomes the most enjoable activity in your practice.
I’ll give you scripts to use when you call inactive patients which will save you time, reduce the risk of making mistakes that damage your reputation, and help you get results quickly.
I’ll give you examples of how other practices (and businesses in other industries) have been successful with reactivation so it’s easier for you to see how you might do it in your own practice.
Reactivation is a laughably obvious strategy… but nobody does it! That gives you a massive advantage over your competitors.
How to know when a patient is truly inactive so you don’t invest time, energy, and capital contacting someone who was likely to come back on their own.
What to do with problem patients who don’t show for appointments, cancel at the last minute, and give you and your staff a hard time.
I’m a specialist at getting past, inactive patients started up again. You don’t have to be an expert, just keep an open mind, and act on my advice.
I don’t know what the number’s will be in your practice but I’ll show you how to calculate the size of scope of the opportunity presented by patient reactivation - quickly and easily.
Reactivating patients can result in a windfall profit and/or ongoing profit and income stream to the tune of thousands, tens of thousands, or even hundreds of thousands (depending on the type, size, scope and age of your practice).
I’ll show you how to assess how many inactive patients you have (even in a tiny practice, it’s usually hundreds; in a multi-location practice, thousands).
How to quickly, easily and cheaply test patient reactivation in your practice.
I’ll show you how to uncover the exact reasons why each inactive patient stopped transacting with you so you know how to respectfully approach bringing them back
I’ll help you decide whether to visit, call, text, email or write to your inactive patients (and when it makes sense to all of them sequentially)
I’ll teach you marketing principles, strategies and ideas that not only help you with patient reactivation, but also help you get the maximum results from your practice, for the minimum investment of time, energy, and capital, at the lowest possible risk.
I’ll show you how to bring patients back into a residual, continuous, long-term service with a high probability of producing recurring profit and income for years to come.
Reactivating patients recovers your “sunk cost” - the resources you’ve invested in acquiring new patients that go down the drain when they become dormant.
It costs 57p per day. You only need to win back one patient per month to make this a very profitable investment. Show me a more cost-effective way to grow your health practice and I’ll eat my hat!
Joining Patient Recaller’s is the equivalent of buying and reading at least 10 marketing, business or practice growth books per month, but for the cost of two.
I’ll show you how to go from “all the gear but no idea” to fully-automated patient reactivation system in as little as 3 weeks.
This is the cheapest way to profit from patient reactivation.
It took me months of study, and many more months of experimentation in my own practice, before I was ready to share this strategy with you. You can avoid my mistakes, work on this with confidence, and get from A to B quickly.
I’ll take you by the hand and show you how to reactivate patients one step, one communication, one day at a time.
Reactivating patients could put a lump sum in your bank account in a matter of days or weeks.
Reactivating patients can add an extra ongoing profit and income stream to your practice.
Over 50% of inactive patients are loyal, satisfied people who only intended to stop transacting with you temporarily, but never quite go around to starting back up again. Most of these patients will return simply by making meaningful contact and inviting them back.
Some patients fall off the after a bad experience which they didn’t communicate or which wasn’t resolved adequately. This is a wonderful opportunity to reconnect, bond with them, and turn them into your most loyal patient.
Some patients outgrew their use of your service but were happy with their experience with you. It’s quick, easy and profitable to ask these patients for referrals. I’ll how to turn this into up to 50% more sales in a matter of weeks.
Discover the secret publisher’s use to reactivate subscribers (and how to apply it in your practice).
There are an endless number of propositions you can make to reactivate patients. I’ll show you how to choose the best one for your practice; saving you the time and effort it would take to devleop this expertise for yourself.
How to know when simply offering your service again is enough to reactivate a patient (and when something more is needed).
When it makes sense to discount your service to reactivate patients (and when it will wipe out your profit margin).
Your overheads are already covered by your existing activitites. So, as long as you don’t need to add any staff, equipment, space or other fixed costs to accommodate reactivated patients, your only costs are small variables, and the rest is profit. That’s why the tip of the iceberg on why reactivated patients are so profitable.
I’ll show you how to gift other people’s products and services to your inactive patients as an irresistible incentive to come back (without having to pay for them).
I’ll show you how to design an irresistible reactivation offer that patients simply cannot resist.
How to calculate how much you can afford to invest in “ethical bribes” to bring inactive patients back.
I’ll show you which of your inactive patients are the most likely to return, do so without resistance, spend the most money, and stay with you for the longest. This will allow you to get maximum returns on the time, energy, and money you invest in reactivation.
If you lose 20% of your patients each year, you have to add 30% just to get a 10% increase in sales. When you invest in reactivation, you can sharply reduce (even eliminate) the loss of patients from your practice. That allows the natural flow of new patients and referrals to build because you’re no longer forced to make up for lost ground just to breakeven. Result? A more profitable practice, a higher personal income, and greater fulfilment from your work.
Peter Drucker said that the function of a business is to “create and customer and sustain it.” Most focus on creating new customers; very few work on sustaining them. Yet, it’s the latter that’s more profitable!
Acquiring new patients is the most expensive, time-consuming, energy-sapping activity in a health practice. Reactivating and retaining existing patients is the cheapest, quickest, easiest (and most profitable) activity. Both are important. But if you already have a flow of new patients, if you’ve been in business for more than a year, then your practice will soar by simply adding a reactivation system - without ever adding any new patient generation activities!
First, get back the patients you’ve already lost. Second, prevent others from leaving in the future. Put the plug in the bath before you add any more water
Attrition is the opposite of retaining buying relationships with patients. Reduce attrition, or increase retention, and you have more patient appointments, more profit, more income.
I’ll show you an easy way to calculate the attrition rate in your practice so you can monitor your progress, systemtically increase patient retention, and increase your profit and income.
Bringing patients back adds benefit, advantage and value to their lives. This means that communicating with patients - and inviting them back if appropriate - is your moral and ethical duty as the person or practice responsible for an aspect of their health.
When you do it well, and do it consistently, reactivation is great fun. You will feel a sense of purpose and a great connection with your patients.
96% of unhappy patients who experience rude of discoureous treatment don’t report it and 90% of those won’t return to you. This means you have no idea that (and why) these patients were unhappy and didn’t return. So you can’t do anything to recity the problem for them or other patients. They leave, you lose their custom, you lose profit, you lose income. They lose, you lose, everyone loses.
Every unhappy patient tells at least 9 other people about their experience and 13% relate their story to more than 20 people. This means that one bad experience, in the eyes of one patient, can spread like a virus to other potential and current patients. Before long, the virus spreads through the community, and you have to invest signifcant resources to stop it.
For every complaint you receive, 26 others have problems, 6 of which are “serious”, and only 4% of unhappy patients bother to complain! This means that, for every complaint, you are unaware of 24 others… but other prospects and patients are NOT!
Of the patients who complain, 70% will stay with the practice if the complaint is resolved; 95% if they see it as being resolved quickly. This means handling of complaints is a significant opportunity to retain current patients, prevent loss of patients, and reduce the negative word of mouth.
68% of patients who stop transacting with a practice do so because of indifference. I’ll show you how to respectfully, compassionately, and sincerely communicate with inactive patients. If indifference leads to inactivity, caring communication results in a hive of activity, increased fulfilment, and greater profits and income.
It takes 12 positive incidents to make up for 1 negative experience. You can’t turn back time and prevent past negative experiences. But you can make up for it. It starts with one positive interaction. I’ll show you how to orchestrate that.
I could write a book full of the reasons why a patient might stop transacting with your practice. It’s different for everyone. That’s why the first step to reactivation is to discover why an individual patient is no longer active. Then, and only then, can you respond appropriately to reactivate them.
80% of inactive patients can be won back. 80%! Try finding another list of prospects with the potential to convert 80% into active patients!
Reactivated patients tend to be the most frequent, highest-spending category of patient. This means the profitability of reactivated patients goes way beyond the initial transaction. They can be profitable for years to come.
Reactivated patients tend to be the best source of referrals. So one reactivated patient can bring one, two, three or more other patients with them - for no additional time, effort or cost to you.
An effective, measurable, demonstrable patient reactivation system increases the sale value of your practice exponentially - so you can set yourself up for a windfall profit if you every decide to sell your practice (No plans to sell? You can borrow against the increased value. Or simply enjoy the fact that you now have a more valuable business and asset in your portfolio).
If all other sources of patients dry up, you’ll always have your reactivation system, and your relationship with your patients, to rely on.
How to nobly, ethically and respectfully ask for referrals from inactive patients who are happy with you but no longer need your service.
What to say in your first communication with inactive patients (and how to change what you say based on what you already know about them).
How to decide who should be responsible for patient reactivation in your practice.
How to be sincere (and not salesy) when you speak to inactive patients.
How to uncover why each patient stopped transacting with your practice in the first place (so you know to communicate sincerely with the goal of bring them back).
What an insincere attempt to reactivate patients looks like (and how to avoid it in your own practice).
What to say when an inactive patient confides in you about a bad experience at your practice.
Things you can do to make good on a bad experience, win the patient back, and turn them into your bigget raving fan.
The difference between conditional and unconditional efforts to make good on a patient’s bad experience.
How to approach patients so you can get honest, direct, actionable feedback that you can use to improve your services and prevent patients from leaving in the first place.
How to apply the classic marketing formula “RFM” to uncover your best inactive patients and get a quick win under your belt
What to do (and say) when an inactive patient tells you they left your practice for a competitor
Why all patients are “whores”
Cutting your attrition rate in half is the same as adding the same number of new patients to your practice (only it’s much cheaper, easier, faster, safer and more profitable)
Here is a sample of the things you’ll learn as a member of Patient Recaller’s
You can double your practice in 10 years simply by reducing attrition
You can expect at least 20% - and, more likely, 50-60% - of inactive patients to beging repurchasing almost immediately.
Reactivation is not something you can (or should) invest in for a few weeks and then forget. But you don’t have to do it all yourself. And you don’t have to invest 10 hours a week. I’ll show you how to test, measure, evaluate and then systematise patient reactivation so you can get maximum profit from the minimum investment of time, energy and capital.
How 5 minutes per day of reactivation can transform your practice and your life
Why even an “unsuccessful” attempt at patient reactivation is a win-win
Reactivated patients tend to stay with you for longer than any other patient category, making them the most valuable patients over the long-term (this is the secret of marginal net worth)
The FedEx school of reactivation
Why a sequential, multi-step, multi-media approach to patient reactivation is most effective (and why you should avoid it to begin with)
How frequently to communicate with inactive patients
The “Santa Claus” approach to patients reactivation
Why follow-up letters work so well for reactivation (plus when to send them, who to send them to, and what to say)
How to profit from “lost cause patients” who refuse to come back to your practice
How to tranform unhappy patients into raving fans
An easy way to prevent patient loss that you can do in 5 minutes and costs nothing
How to win back patients who never intended to stop transacting with your practice