Title - Confidential Fact Sheet for Patient Recaller’s Tags - recallersfacts
How you market your practice and services has more impact on your income, your fulfilment, and your life, than your ability as a practitioner or any other factor
You don’t have to be a master marketer to get from where you are to where you want to be using your practice - and your skills - as the vehicle. You just have to pick one idea, focus on it, and work on it daily. (REACTIVATION!)
“Take up one idea. Make that one idea your life - think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.” - Swami Vivekananda
I’ll be by your side, 7 days a week, showing you how to apply this in your practice
You can email me to ask any questions you have about reactivating, practice marketing, or anything else I’m qualified to answer - and I’ll reply to you personally
It costs £17 per month
You get patient reactivation scripts
You get patient reactivation letter samples
You get a daily video
You’ll receive the daily video in an email
The video will arrive at different times of the day
The videos are recorded by me
I’ll show you how to define an inactive patient
I’ll show you how to calculate attrition rate
Why a “take it or leave it” attitude saps your time, energy, and money
The 3 reasons patients stop transacting with a healthcare practice
How to win back patients who have left for another practice
What the “super servant” attitude is
You can make thousands you wouldn’t otherwise make
I’m only aware of one other person teaching patient reactivation in depth. It’s my friend and mentor, Dr. Tom Orent. He charges $_ for doing this for dental practices.
You can cancel your membership at any time
When you cancel your membership you won’t be charged again
There are no refunds on subscriptions
You’ll retain access to past videos if you cancel your membership
You’ll lose access to future videos and other stuff if you cancel your membership
This is a cheaper alternative to coaching
This is somewhere between DIY reactivation and coaching
It’s priced so low because I want it be accessible to every health practice owner - even part-time, solo practitioners
Patient reactivation is the fastest, cheapest, easiest, least-risky way to add “new” patients to a health practice
You can use this strategy to expand your practice
You can use this strategy to fill more of your currently available appointments
It’s “found money”
Although reactivation can be an effective strategy for any business or service which is used, consumed or needed repeatedly, I don’t recommend joining unless you represent a health practice
Why reactivated patients are practically pure profit
Reactivating patients won’t cause one person who is buying today, and would buy tomorrow, not to buy any longer
I’ll teach you the mindset required to be successful at patient recall
I’ll give you scripts to use when you call inactive patients
I’ll give you examples of how other practices (and businesses in other industries) have been successful with patient recall
It’s a laughably obvious strategy… but nobody does it!
Systematically reactivating patients gives you a competitive advantage
Apply for a spot in patient recallers
Only one practice allowed per postcode area
Add postcode/area limitation to sales page/app form for done-for-you service
How to know when a patient is truly inactive
What to do with problem patients
I’m a specialist at getting past, inactive patients started up again
I don’t know what the number’s will be in your practice, but I’ll show you how to calculate it quickly and easily
Reactivating patients can result in a windfall profit and/or ongoing profit and income stream to the tune of thousands, tens of thousands, or even hundreds of thousands (depending on the type, size, scope and age of your practice)
I’ll show you how to assess how many inactive patients you have (even in a tiny practice, it’s usually hundreds; in a multi-location practice, thousands)
How to quickly, easily and cheaply test patient reactivation in your practice
I’ll show you how to uncover the exact reasons why each inactive patient stopped transacting with you
I’ll help you decide whether to visit, call, text, email or write to your inactive patients (and when it makes sense to all of them sequentially)
I’ll teach you marketing principles, ideas and strategies that not only help you with patient reactivation, but help you get the maximum results in your entire practice, for the minimum investment of time, energy, and capital, at the lowest possible risk
I’ll show you how to bring patients back into a residual, continuous, long-term service with a high probability of producing recurring profit and income for years to come
Reactivating patients recovers your “sunk cost” - the resources you’ve invested in acquiring new patients that go down the drain when they go inactive
It costs 57p per day
You only need to win back one patient per month to make this a very profitable investment
It’s the equivalent of buying and reading at least 10 marketing, business or practice growth books per month, but for the cost of one or two
I’ll show you how to go from “all the gear but no idea” to fully-automated patient reactivation system in as little as 3 weeks
This is the cheapest way to begin profiting from a patient reactivation system (without going it alone)
It took me months of study, and many more months of experimentation in my own practice, before I was ready to share this strategy with you
I only accept clients with a good reputation, high-quality services, a coachable attitude, and only if I’m not already helping a competitor
I’ll take you by the hand and show you how to reactivate patients one step, one communication, one day at a time
Reactivating patients could put a lump sum in your bank account in a matter of days or weeks
Reactivating patients can add an extra ongoing profit and income stream to your practice
Many patients stop transacting because they had an interruption in their life that had nothing to do with you or your practice
Some patients fall off the after a bad experience which they didn’t communicate or which wasn’t resolved adequately
Some patients outgrew their use of your service
Some services need to be continually marketed to reactivate patients
Learn the secret publisher’s use to reactivate subscribers (and how to apply it in your practice)
There are an endless number of propositions you can make to reactivate patients
How to know when simply offering your service again is enough to reactivate a patient
When it makes sense to discount your service to reactivate patients (and when it’s reckless)
Your overheads are already covered by your existing activitites. So, as long as you don’t need to add any staff, equipment, space or other fixed costs to accommodate reactivated patients, your only costs are small variables, and the rest is profit.
I’ll show you how to get control of other people’s products and services, which you can use as a bonus to reactivate patients, without spending a penny
I’ll show you how to design a proposition that inactive patients simply cannot resist
How to calculate how much you can afford to invest in “ethical bribes” to bring back inactive patients
I’ll show you which of your inactive patients are the most likely to return, do so without resistance, spend the most money, and stay with you for the longest
If you lose 20% of your patients each year, you have to add 30% just to get a 10% increase in sales - every year!
Peter Drucker said that the function of a business is to “create and customer and sustain it”
You can sharply reduce (even eliminate) the loss of patients from your practice
First, get back the patients you’ve already lost. Second, prevent others from leaving in the future. Put the plug in the bath before you add any more water
With a solid patient reactivation system, your practice can soar without ever adding any new patient generation activities
Reactivation allows the natural flow of new patients and referrals to build because you’re no longer forced to make up for lost ground just to breakeven
Attrition is the opposite of retaining buying relationships with patients
I’ll show you how to calculate attrition so you have a starting point and so you can monitor your progress with patient reactivation and retention
Aristotle and Socrates used to go for a walk with their students and teach them as they walked and breathed in the fresh air
Over 50% of inactive patients are loyal, satisfied people who only intended to stop transacting with you temporarily, but never quite go around to starting back up again
Bringing patients back adds benefit, advantage and value to their lives
Reactivation is really good fun when you do it well, and do it consistently, because you feel a sense of purpose and connection with your patients
96% of unhappy patients who experience rude of discoureous treatment don’t report it
90% of unhappy patients won’t return
Every unhappy patient tells at least 9 other people about their experience
13% of unhappy patients will relate their story to more than 20 people
For every complaint you receive, 26 others have problems, 6 of which are “serious”
Only 4% of unhappy patients bother to complain
For every complaint, you are unaware of 24 others… but other prospects and patients are NOT!
Of patients who complain, 70% will stay with the practice if the complaint is resolved; 95% if it’s resolved quickly in their eyes
68% of patients who stop transacting with a practice do so because of indifference
It takes 12 positive incidents to make up for 1 negative experience
How to never lose a patient again
Losing a patient due to a bad experience is one of the best opportunities to reconnect and bond with them
I could write a book full of the reasons why a patient might stop transacting with your practice
The reason for dissatisfaction is rarely intentional
80% of inactive patients can be won back
Reactivated patients tend to be the best, most frequent, highest-spending category of patient
Reactivated patients tend to be the best source of referrals
Investing in reactivation is like taking a big liability and turning it into your biggest asset
An effective, mesurable, demonstrable patient reactivation system increases the sale value of your practice exponentially
Asking inactive patients, who are happy but no longer need your services, for referrals, can increase sales by as much as 50% in a matter of weeks
How to nobly, ethically and respectfully ask for referrals from inactive patients who are happy with you but no longer need your service
What to say in your first communication with inactive patients
How to decide who should be responsible for patient reactivation in your practice
How to be sincere (and not salesy) when you speak to inactive patients
How to uncover what stopped each patient from transacting with your practice in the first place so you can fix it
What an insincere attempt to reactivate patients looks like (and how to avoid it)
What to say when an inactive patient confides in you about a bad experience at your practice
Things you can do to make good on a bad experience to win the patient back and turn negative word of mouth into a raving fan
The difference between conditional and unconditional efforts to rectify an dissatisfied patient
How to approach reactivation so you can get honest, direct, actionable feedback from patients that you can use to improve your services and prevent patients from leaving in the first place
How to apply the classic direct marketing formula, RFM, to mine your best inactive patients so you can get a quick win under your belt
What to do (and say) when an inactive patient tells you they left your practice for a competitor
Why patients are “whores”
Cutting your attrition rate in half is the same as adding the same number of new patients to your practice (only it’s much cheaper, easier, faster, safer and more profitable)
Here is a sample of the subjects already covered in Patient Recallers and sure to be explained again in the future
You can double your practice in 10 years simply by reducing attrition
You can expect at least 20% - and, more likely, 50-60% - of inactive patients to beging repurchasing almost immediately
Reactivation is not something you can (or should) invest in for 3 or 4 weeks and then forget. Test, measure, evaluate, systematise, optimise your way to a wildly profitable practice.
How a daily reactivation goal can transform your practice and your life
Why even an “unsuccessful” attempt at patient reactivation is a win-win
The true value of a reactivated patient can be found in the maginal net worth (not the first transaction value)
Reactivated patients tend to stay with you for longer than any other patient category, meaning they are the most valuable patients over the long-term
The FedEx school of reactivation
Why a sequential, multi-step, multi-media approach to patient reactivation is most effective (and why you should avoid it to begin with)
How frequently to communicate with inactive patients
You can send unsolicited gifts that transcend the basis for the relationship, with a letter explaining how you thought it could help them in their life, including an optional offer
You can send a follow-up postcard or letter re-summarising a previous reactivation proposition and explaining the logic behind the offer. This often works well.
How to profit from “lost cause patients” who refuse to come back to your practice
How to tranform unhappy patients into raving fans
An easy way to prevent patient loss that costs nothing and which you can begin immediately
How to win back patients who never intended to stop transacting with your practice
How you act when you seemingly have nothing to gain make a big impression on people