Title - The purpose of marketing Tags - marketing
“Marketing is just the process you use to educate your customer (and the customer could be your mate, your spouse, your employer, your supervisor or your actual customer) to see, understand, appreciate, and want to seize the advantage you offer.
“Whatever you are, wherever you are, whoever you’re trying to impact, as a business you’ve got to educate and explain to those people why and how what you do is more valuable to them than what other people are doing, and why you make their life better off, more secure, or more profitable. It’s that simple.”
That’s what Jay Abraham says is the meaning and purpose of marketing.
[#abraham2005jvs]: Jay Abraham: Joint Ventures: From Mediocrity to Millions.