Title - Reactivation is found money Tags - retention
For a publication or a service, the cost of delivering the service is usually very low relative to its price.
These costs - their fixed costs or overheads - are already covered by whatever they are already doing, the sales they are already making.
Which means, if they add X number of additional patients or customers every week - as long as they don’t have to add staff, equipment or other additional fixed costs - then all they have to pay is a little extra in variable costs for each patient, which is usually very small relative to the sale price. Therefore, it’s “found money.”
For a publication, if you add 100 more subscriptions, the only extra costs are for printing and mailing the additional copies. It may only cost a traditional publisher 50 subscription. And it costs internet-based publishers even less.
[#abraham2005jvs]: Jay Abraham: Joint Ventures: From Mediocrity to Millions.