Title - More Contact = More Reactivation Tags - retention
Major sophisticated companies like Time Warner have spent billions figuring out how to keep customers and bring back lost customers.
If you’ve ever subscribed to a major magazine, publication or association - and allowed your subsctiption to lapse - you probably received ten or more follow-up letters over the next 6 months urging you back.
That’s because these companies have figured out that every follow-up message they send moves another group of inactive customers into action and gets them to re-subscribe.
As a small business, you don’t have to do the pioneering work. You can make use of the billions spent by these companies by taking what they learnt and applying it to your own situation.
The lesson here is simple: the more contact you have with inactive customers, the more customers you will bring back.
[#abraham2005jvs]: Jay Abraham: Joint Ventures: From Mediocrity to Millions.